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How To Create A Simple Tagline

January 27, 2012 by Amy Harrison 8 Comments

Okay, so in last week’s Fast Copy Friday I asked you if you had any copywriting questions that you’d like me to answer, and you did, and I made a video and then answered a couple more in the blog post.

Forgive the video – I was meant to record it with natural light this morning, and in reflection I’d have chosen a waaaay better angle. The kind of angle that makes me look like Kate Moss. Which would have probably meant asking Kate Moss to do the video instead πŸ™‚

Enough frivolous irreverence, let’s get your questions answered:

How Do You Create A Tagline?

If you have aΒ  trick…template…process for writing taglines, that would be great! ~ Liz

Well Liz, yes I do and I like to keep it nice and simple. I’ve answered your question in the video, but in summary I like to use 2 nice steps to create the tagline which includes:

  1. What you do AND
  2. Who you do it for

Or

  1. What you do AND
  2. Why you’re different

Watch the video for more explanation and examples like Wedding photography for gothic weddings, and life-coaching in the nude…

Your tagline is a short statement about what you do and why people love it. You can also use this template for a killer tagline that nails your answer to the question: “What do you do and why should I care?”

Do Copywriters Do Design?

Next up we had Steve and Steve writes (I feel so much like I’m an agony aunt – I love it):

I am looking to become a freelance copywriter for a niche industry that I’ve worked in for quite a few years as a sales person.

I have studied the copywriting side but my question is how is the actual copy presented ot the client? Does someone else design the layout, or is it the job of the copywriter to design the layout graphics too? ~ Steve

Well Steve, great question!

Generally speaking, the copywriter isn’t expected to do the actual design, BUT it is an important role of yours to advise on the format and layout, as that is something which definitely falls within your expertise.

Now, your clients may already have designers that they work with, and you can liaise with them on putting together your sales pages, advertorials, or brochures. You do have a vested interest in creating the best final product for your client and the design is critical.

Alternatively, you may at some stage decide to team up with a designer and offer the service as a package. This completely depends on how you want to work.

Most of my clients already have designers who already know their particuler branding so it makes sense for me to work with them, and to then review the final design pieces.

Don’t feel that you are offering a lesser service by not doing hands on design though – coming up with the words that can sell products is a highly valuable skill!

Okay – that’s all for this week…

Submit your questions

If you have a question you’d like me to answer next Friday pop it in the comments box below.

Have a superfandango weekend my lovely!

 

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Filed Under: Web Content

About Amy Harrison

I am a copywriter, content-trainer, speaker and filmmaker teaching businesses how to avoid drab business content and write copy customers love to read. You can also find me hanging out and sharing content over on Google+.

Comments

  1. Tim says

    May 16, 2012 at 10:56 pm

    Came across your article while looking for better ways to improve some of my writing, including taglines. Sounds easy enough. Sometimes we have a tendency to over complicate.
    Thank you.

    Reply
    • harrisonamy says

      May 22, 2012 at 8:58 am

      Hope it helps Tim. πŸ™‚

      Reply
  2. Nikki says

    January 27, 2012 at 8:54 pm

    Hi Amy!

    Enjoyed reading your advice for creating a tagline. Mine don’t say much about anything right now, but I have a new one raring to go which fits perfectly with your first suggestion of using WHAT you do and WHO you do it FOR.

    It’s “life coaching in the nude”… just kidding πŸ˜‰

    Keep up the great work!

    ~Nikki

    PS. Good to hear a fellow Brit — I’m surrounded by Americans nowadays here on the East coast of the US (not that I’m complaining, mind you).

    Reply
    • harrisonamy says

      January 30, 2012 at 4:29 pm

      Hey Nikki!

      I think the whole life coaching in the nude is a surefire winner! πŸ™‚ As i mention in the video, even mine is undergoingsome reconstruction this year. It’s good to have that immediate signal to your customers that they’re in the right place, but it doesn’t have to stop you if you haven’t got it perfect!

      πŸ™‚

      Reply
      • Nikki says

        January 30, 2012 at 6:35 pm

        Lol πŸ™‚

        I actually shelved my old (pink, zebra print) header over the weekend and spruced up my site with my new tagline.

        I feel much happier now, although the site itself is begging for a redesign, now!

        Have a great week!

        Reply
        • harrisonamy says

          January 30, 2012 at 6:56 pm

          Love it and love your site! πŸ™‚

          Reply
          • Nikki says

            January 30, 2012 at 9:14 pm

            Aww thank you! Means a lot πŸ™‚

Trackbacks

  1. Can Your Customer Find These 7 Details (Quickly) When They Visit Your Site? | HarrisonAmy says:
    February 21, 2014 at 6:46 pm

    […] some people the story might be as simple as a tagline that tells visitors WHAT the company does, WHO they do it for and HOW they do […]

    Reply

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