Currently I am reading: The Perfect Business by Michael LeBoeuf.
In it he mentions how circus elephants are kept in place by one chain on their leg that they could easily break. When they were smaller and less powerful, they were trained to associate the chain with not being able to move. As they grow, despite having the strength to break free, they remain captured by a small chain.
LeBoeuf suggests that most people are this way, not knowing how powerful they really are, and as a result remain chained by obstacle that they could smash through if they only knew how.
Now imagine that elephant knew another elephant who could explain how to, inspire and persuade him to break his chain and release his true power. You think you’d have a couple of happy (and powerful) elephants? You think the first elephant would be happy to give elephant number 2 a trunk ful of peanuts in return?
What’s more, if the elephant keeps helping people break their chains, more people will know about him, more people will seek him out, and more peanuts will flow to the breaker of chains. Suddenly he has a lot more power, a lot more influence, and a lot more freedom and choice.
But of course, he has to communicate to the other elephants what he knows…
Your customers and readers are like that first elephant, and the problem you solve is the chain that keeps them miserable and tied to a stake in a circus. The words that you use in your business communication have an incredible power that can in turn help your readers and clients realise their own true potential.
So every time you write your newsletter, publish a blog post or make an offer to your audience, remember the power you have in your ability to educate, inspire and persuade.
Things are changing
I love providing you content about how copywriting can help your business not just with your sales pages, but through your newsletters, client interaction, web content, advertising, basically anywhere you’re using words to let people know how to break their chains.
And I’m going to continue to do that in bucket loads, I’m just going to have more of a routine about it. So starting tomorrow, here’s what you can expect:
Every Monday, you’re going to get a good dose of something you can use. Either tips for your blog, advertising copy, sales pages, web content etc. Every Monday (Amy…that means EVERY Monday!)
Hot Spot Thursdays
On Thursday, I’m going to give you a feature or a hot spot about using content and copywriting to improve your business and marketing efforts. This could be an interview, a case study of someone whose used content to break the chain from their elephant, or something else which doesn’t quite fit into Monday’s lesson plan, but is still great for you.
On a Friday, you probably have one eye on the weekend, and a couple of thoughts about clocking off, chilling out and cracking open something cool and refreshing. And that’s what Fast Friday is all about. Each Friday I’ll be doing a podcast (which could be over at Blog Talk Radio) for no more than 15 minutes. It will be something fast and actionable that you can use, or something for you to chew over at the weekend. Either way it’s going to be short, sweet and easy to digest. Nothing heavy for a Friday.
This is when I’ll also be sending out my weekly newsletter. It will be a succinct, sharp burst of something you can take away and apply there and then. Perfect if you want to build a free plan for improving your copywriting and content marketing.
So there we go, I’m hoping this routine will let me better help you get your message out there and help me take this business to the next level of helping more people break the chains from their elephants.