Talking News Stories That Captivated The UK in August for BBC Sussex

Last week it was another radio day for BBC Sussex and BBC Surrey on the Allison Ferns show. This time we were talking the pros and cons of the Ice Bucket Challenge (and whether or not Allison should accept her challenge).

You can listen here:

We also looked at the politest UK crowd that could revolt: John Lewis customers after being denied their free tea and cake privileges.

Also on the list was: the top 10 foods we love to hate, money-saving tips for brides and the dreaded “Retired Hubby Syndrome.”

What did these stories have in common? They captured the UK’s attention and made it into the news. If you’re creating content to market your business, you can find  lot of inspiration by reading news stories and asking yourself: “why are people talking about this?”

• Is the story shocking?
• Is there an emotional pull?
• Is it important news that would affect a specific group of people?
• Is it inspiring?

For example, studying why the Ice Bucket Challenge went viral can give you ideas for helping your own content spread.

If you had to pitch your business story to a news program, how would you convince them that it was important for your customers to know?

A few thoughts to keep you on your content toes!