It’s not what you say but the way that you say it right? Never is this more true than in content marketing. The tone of voice you choose in your blog posts, sales pages, or promotional reports can damage results if it doesn’t suit the style of your reader. Watch this week’s episode of Content […]
10 Ways to Hook Blog Readers With Your Opening Line
Want to grab your reader’s attention with the first line of your next blog post? Have them pause… forget their to-do list and get lost in your words? Then read this: The power of an opening line There’s plenty of copywriting advice out there on how to write an attention-grabbing headline, but once you’ve got […]
How to Create a Rockstar eBook Worthy of Fame and Fortune
A few years ago when businesses realised that a good eBook could be sold online there was a lot of excitement. Tales of 5 figure launches, bazoodles of copies sold and overnight internet fame created quite a buzz. During that time I heard excited chatter in the hallways and corridors of the internet (hallways exist […]
CMS! Episode 5: How To Start A Conversation With Your Customer Using Content
In today’s episode we look at how to start a conversation with your customer using content. If you think your content is scaring away customers too soon, watch the show below: Every time you publish content you are potentially starting a conversation with a future customer. But as we’ve seen in the video, making small talk […]
“Monkey Features!” Don’t Market to People Who Hate You…
I grew up in a tiny village, attending a small Church-of-England primary school. We were helpful to others, considerate and sensitive. At 11 we all moved up to ‘big school’. From 250 pupils to 1,600. And I learned a painful lesson: Ginger kids really stick out. October 18, 1994 Today was a bad day a boy pinched […]
CMS! Episode 4: The Mystery of The Missing Customer
In this week’s episode of Content Marketing… Stripped! We explore the dangerous world of missing customers. Watch the show below: Last time we created a thorough customer profile for our content marketing. Now that you have all these juicy details about your customer you can start piecing together 3 of the puzzle pieces in your content […]
CMS! Episode 3: The Customer Profile
Welcome back to another episode of Content Marketing… Stripped! This week we’re looking at the importance of knowing WHO it is you want to reach before you start creating any content-marketing materials. Don’t forget to scroll down below for details on how to get your free content-marketing customer profile guide Bonus Video from Episode 3 – The […]
When Does it Become Easier to Find Blog Post Ideas?
When instead of thinking: “I’ve got to blog to attract more customers” You think: “My readers really seem to struggle with X. I wonder how I can help them with this?” In the first scenario, it’s all about you and that’s a lot of pressure. With that kind of pressure, your thoughts can turn to […]
A Copywriting (and Dating) Trick to Stop Perfect Customers Walking Away
It’s a real killer if you suspect your perfect prospects are reading your copy and walking away because they don’t understand what you offer. So why is this such a common problem? More importantly, how can you reduce the risk of it happening to you? Well, copywriting is like online dating. You’re relying on words […]
CMS! Episode 2 on AmyTV: Slow and Steady Wins the Content-Marketing Race
Do you ever get overwhelmed by the idea of content-marketing? A competitor releases an avalanche of content and you decide to catch them up. 3 hours and 5 cups of coffee later and you’re still trawling their archives wondering how on earth you can create that much content overnight. The notepad beside you is filled […]