Good Friday afternoon folks! I’m going to be honest with you, this is a short post because it’s Friday afternoon, it’s the bank holiday weekend here in the UK and the weather is dreary so I’m in the mood to get under the duvet, put on a film and wake up in time for next […]
The 3 step copywriting guide to rubbing it better…
Okay, you took the salt and you poured it into your customer’s wound. Now you need to rub it better. After spending time making sure you paint a vivid picture or your customer’s pain, it would be easy to think that following this with: “We can solve your problem and make you feel better…” …would […]
How to Rub Copywriting Salt Into A Wound
One of the most powerful copywriting techniques used is to pour salt on your customer’s wound by painting a vivid picture of her pain. Bizarrely, this isn’t a mean thing to do. It’s part of the famous copywriting formula: Problem – Agitation – solution, and it shows your customer that you care. Once you have […]
Your checklist for sales copy that stands out
The more specific you can be in your sales copy, the more impact you’re going to make. When you’re writing copy for your own business it’s easy to overlook details that can be compelling selling points because you assume your customer already knows this. So I’ve created this checklist for you, so you can produce […]
Is Your Web Copy As Useless As Potpourri?
Potpourri looks pretty, but no matter how much you’re told it makes a room deliciously fragrant, it doesn’t. After a while you realise you just have a bowl of nice-looking, dead leaves in your front room. Now, similarly, you want your business copy to look nice, BUT you also want (and need) it to WORK. […]
Are Customers Secretly Suspicious of Your Business?
Trust is everything when it comes to buyer persuasion. If a potential customer doesn’t trust that you are who you say you are and can do what you say you do, their attention and purchasing intention will disappear. Unfortunately, BEING trust-worthy isn’t enough. You’ve got to communicate this effectively, particularly on your website. People make […]
How A Simple Writing Tip Can Make Customers Take Action
Copywriters use a number of different psychological techniques and triggers to convince people to take action. I want to share one of these copywriting tips with you because I know that you will only use it for good and that your customers will benefit when they are more convinced to use your service. So, Today’s […]
Are You Pushing or Persuading Your Customers?
Pushing, without persuading is not a good way to win over clients. But no pushing means nothing pushes back. The reality is that the things you desperately want are not going to just be put in your lap, no matter how great your site, product or offer. At some point you’re going to need to […]
Writing Sales Copy, The Martha Stewart Way
Baking a cake is fun. Writing sales copy, for most people, is probably less fun… Trying to get down all the important points AND make it sound engaging AND make your reader take action is tricky. And when things are tricky, fixing that leaky tap, washing the dishes or bleaching your bath tiles instead of […]
Describing Business Benefits With a Simple Party Game
When it comes to setting up a business, the Internet has smashed the realm of possibilities wide open. If you have passion and a plan you can pretty much do anything. In fact, there are a ton of people doing exactly this. So if you want to set up an online enterprise as a Fantastically […]