Last time we looked at why your customer should feel a little uneasy when they read your copy, this time we’re looking at the other side of the coin: inspiration. There’s a reason books like Chicken Soup for the Soul sell millions of copies: people like to feel there is hope, and that good things […]
Why Your Copywriting Should Leave Customers Feeling Red-Faced and Naked
Have you ever had that dream where you turn up to school or work ahead of a big exam / presentation? You find yourself in front of your peers, ready to deliver your all important performance. Only you can’t remember what it is you’re supposed to say. The answers are blank, the presentation topic completely […]
Cookies and Puppies Training #5: Building a Copywriting Cookie Bucket
Okay, so what is a Cookie Bucket, other than something fun to say? A Cookie Bucket is a list of specific selling points that customers love about your business. When you have this to hand while you write, it makes it easier to focus your copy on your customer’s needs and wants. It’s a […]
Cookies and Puppies Copywriting Training #4: Use a Filter to Attract the Best Customers
Earlier this week I was accused of ‘cheating’ with the title of this free training series because since cookies and puppies are adorable and irresistible, people would be interested. Which, is kind of the whole point of the free copywriting course. It’s about putting your best sales points forward to get your prospects interested in […]
Cookies and Puppies Copywriting Training #3 Use Uncomfortable Truths to Build Rock-Solid Trust
When it comes to writing persuasive marketing, there is a thin line between faith and folly. By that, I mean that while you want your customer to feel positive about your product, and to believe that it will work for them, you won’t get those results by only telling them the good things you think […]
Cookies and Puppies Copywriting Training #2: Use Envy to Illuminate Desire and Motivate Action
Jealousy is a pretty ugly emotion. It’s destructive, hurtful and can create some bitter actions that people will regret. But envy… envy is like the seductive, better looking sibling to jealousy. It still has the urge that says: Oooh, I really want that… But unlike jealousy, it doesn’t lose its cool. Instead it makes a […]
AmyTV: Using Seductive Symptoms to Write Better Copy
In the episode of AmyTV, we have a real treat as we were invited to go behind the scenes at BullSpit Marketing and watch their resident genius and founder create catchy content for her clients. The lesson is an important one. If you’re not digging deep into the symptoms of your customer’s problem or solution, […]
Free Training: Make Your Copywriting as Irresistible as Cookies or Puppies
Even the busiest executive will stop their hectic schedule to take notice of a cookie, or a puppy… Millions of pieces of content are published every single minute and you’re not only battling against your competitor’s content to get through to your customer. You’re also fighting other demands on their attention (other emails in their […]
How to Write Copy so Vivid Your Customer Thinks You’re a Psychic Genius
Copywriting inspiration can strike at any moment, just look at the absurdly simple technique for persuading undecided customers that came from a simple stroll past a butchers last week. This week we look at how to write copy that connects so deeply with your customer, it spooks them. Makes them feel like you really know them. […]
The Absurdly Simple Copywriting Technique That Makes Undecided Customers Say “Yes Please!”
This post is about butchers shops… …and how to write copy that makes it easy for your customer to say yes to your offer of course. The former without the latter would just be a tale of giblets rather than the valuable copywriting technique you can put to use today. Now about those butchers. Every day […]