It’s a cruel fate that the expert knowledge that enables you to offer a great service or product to clients could be the very thing stopping people from finding out more about you or buying. Boy it makes me mad. *Shakes fist* Oh wait, I’m not mad with you, none of this is your fault, it’s that […]
Advert Case Study: A Question-Style Headline You Should NEVER Use
Delete Blood Cancer is an important charity and people should know about it. Their mission is to: “Provide a suitable donor for every person in need of a blood stem cell donation. Every 20 minutes, someone in the UK is diagnosed with a blood cancer like leukaemia, lymphoma or myeloma. Blood stem cells from a matching […]
I’m a Cover Girl(?!): “How To Steal The Content Spotlight (When Everyone Has a Microphone)”
The word on the content street is that businesses are struggling to be heard. Sound familiar? Trying to cut through the clutter / the noise / the competition is one of the biggest frustrations businesses face when they think about creating content. If that’s you, and you’d like some fresh, practical ideas for 2015 to […]
The Copywriting Pyramid: Using Simple Steps in Complex Sales
Just recently we’ve been looking at some tips for writing B2B copy like the 44 words you really need to stop using. Now, a lot of B2B products and services are complex. They have all these different parts and features and maybe even a few algorithms. The problem people have when writing the copy is to make […]
The 2 Part Headline That’s Quick, Easy and Effective (and a Word About Rotten Grapes…)
It’s a visual post for you today namely because I’ve been holed up sick for the last couple of weeks and had to be a bed a lot reading magazines doing research. So first up is an advert from the cosmetics industry. Normally I have a bit of a problem with their advertising having believed […]
44 Words You Need to Stop Using in B2B Copywriting (Unless You Can Also…)
After the launch of Write With Influence, I had a fair few questions from people who wanted to know if the resource could help them write to a B2B audience. As luck would have it, I’ve been creating new materials specifically for writing marketing copy to appeal to the B2B crowd. They’ll be a standard […]
Write With Influence: Questions and Answers
As you might know Write With Influence is open and in full swing for registering founding members. New members are wandering the halls, grabbing templates and tutorials and putting them to work already. It’s like back-to-school without the backache from an overloaded rucksack (why were text books always so blooming huge?!) So, I’ve been getting a few questions about the […]
Write With Influence: Doors Now Open (Close Friday 21st Nov 2014)
You have a product or service that you are proud of. You know it works, you know it’s worthy of attention and more importantly, you know it can make a significant, exciting difference to the life of your customer. The only problem is, you don’t know how to get this across in your writing. You’re not quite sure […]
Free Video Training: How To Tell A Unique Business Story
This is the third video released as part of a series of free tutorials for writing more persuasive, more compelling marketing copy. We’re drawing to a close with 3 out of 3 training videos released to date. You can catch the final one by clicking the image below to discover: Why a unique story doesn’t actually […]
FREE Video Training: 15 Elements That Add Influence to Your Marketing Copy
This is the second video released as part of a series of free tutorials for writing more persuasive, more compelling marketing copy. It’s a personal frustration of mine to see good businesses struggle to sell themselves in writing so I’m on a mission to help! In this video (first part fun, second part serious but […]