This is the second video released as part of a series of free tutorials for writing more persuasive, more compelling marketing copy.
It’s a personal frustration of mine to see good businesses struggle to sell themselves in writing so I’m on a mission to help!
In this video (first part fun, second part serious but useful webinar slides) we look at the 15 Elements of Influence and how they help you:
- Stop copying another business’s writing style (that doesn’t suit you)
- Stop being intimidated by businesses that have seemingly ‘perfect’ marketing copy
Rather than cooing or being in the shadow of someone else’s style, learn the elements you need to build influence in your writing, and then see how they can apply specifically to your business.
Click on the image below to watch the video and access the slideshow: