As part of the launch of my system to Write With Influence for business owners, I’m releasing 3 free video tutorials to help with the biggest challenges of writing persuasive marketing. Business owners, freelancers, coaches and consultants completed this survey to tell me their biggest challenges were: How do I get my customer’s attention? How […]
The 3 Biggest Challenges to Writing Persuasive Marketing (And Help to Solve Them)
There are rumblings afoot at Harrisonamy HQ and it’s because I’m about to tackle some writing frustrations I see businesses struggle with every day. A few weeks back I asked business owners, freelancers, coaches and service providers what their biggest challenge was when it came to writing persuasively (an essential skill for any marketing to […]
How Entertainment Marketing and Subtle Suggestion Transformed Alka-Seltzer Sales
Right now my bedside table book is A Big Life in Advertising by Mary Wells Lawrence. Mary was an advertising executive who was at the head of many innovative marketing campaigns that shook the advertising world of the 50s and 60s. One of the first contracts she worked on at the think tank Jack Tinker and Partners […]
I Want to Help You Write More Persuasively: So, What’s Getting in Your Way?
A lot of businesses don’t get anywhere near the attention they deserve. Brilliant products and services are overlooked all the time. Tell me your top 2 persuasive writing challenges – Take the survey I talk to business owners, coaches and consultants who just wish they could convince customers, partners, colleagues or the media to give […]
Interviewed by Khemia Consulting: How to Use Humour and Storytelling to Rock Your Content Marketing
Last month I had the pleasure of talking to Haroon Rashid one morning for a Google Hangout on Air. Haroon is the Head of Digital Marketing at Khemia Consulting (and an AmyTV fan, the smart fellow) and he wanted to know about my approach to creating content using humour and storytelling. You can watch the […]
Amy Harrison Talking Humour and Engagement at The Brighton Digital Festival
300 Seconds is an initiative to get more women speaking at digital and tech conferences and I’ll be popping along to this year’s Brighton Digital Festival to talk about: Using Humour to Increase Engagement on a Digital Platform. Details below: 17th September Starts 6:30pm Free to attend Address: Sallis Benney Theatre, The University of Brighton, 68-72 Grand […]
Talking News Stories That Captivated The UK in August for BBC Sussex
Last week it was another radio day for BBC Sussex and BBC Surrey on the Allison Ferns show. This time we were talking the pros and cons of the Ice Bucket Challenge (and whether or not Allison should accept her challenge). You can listen here: We also looked at the politest UK crowd that could […]
AmyTV #27: Viral Stories for Beginners – Why The Ice Bucket Spread Like Wildfire
Certain stories, campaigns and content capture our attention and spread around the world like wildfire. When this happens to an event it’s known as “going viral” and it’s the dream of many content marketing campaigns. If you’re new to the concept of viral content, this episode of AmyTV looks at why the recent Ice Bucket […]
Screenwriting Tips for Compelling Business Content #4: If You Promise a Climax… Deliver
Kaffee: Colonel Jessup, did you order the Code Red?! Judge: You don’t have to answer that question! Jessup: I’ll answer the question. you want answers? Kaffee: I think I’m entitled! Jessup: You want answers?! Kaffee: I want the truth! Jessup: You can’t handle the truth! A Few Good Men. Every great script has a climax […]
Screenwriting Tips for Compelling Business Content #3: Keep Moving
“Pop quiz hotshot. There’s a bomb on a bus. Once the bus goes 50 miles an hour, the bomb is armed. If it drops below 50, it blows up. What do you do?” – Howard Payne, Speed. Strong scripts, like strong blog posts (and sharks if they want to stay alive), have to maintain a […]