Last time on the blog I explained how important it is to understand the common glue that binds your perfect customers together. In this post I’m going to look at how you write to those people when you figure that out. Photo courtesy of abrao Recently I was chatting with Colleen Wainwright (aka Communicatrix) about […]
Today: The Egg Cup And A Free Peek At Sales Page In A Weekend
[LCT-|-embed] Since the doors opened to the Sales Page In A Weekend Boot Camp there’s been a wonderful buzz about it. The idea of blitzing that sales page once and for all with filmed and written materials to take away (perfect if you can’t make the dates in person), really appeals to a lot of […]
Final Freebie: Your Critical Copywriting Checklist For Making Sales
Happy Friday! Well this is it, your final video and copywriting freebie. In this video I explain the 9 key things you’ll want to have in your sales page to make a compelling offer and to give your readers the confidence and security that they need to buy from you. The download is a very […]
How To Write a Sales Page Draft In Under An Hour
At this moment in time I’m quite cranky. I’ve spent half an hour wrestling with WordPress and Premise which have both conspired to make html randomly disappear which means the page to sign up to get your copywriting freebies and find out about the sales page boot camp has been going haywire. There was a […]
5 Reasons your eye-catching headline is killing conversions
***Don’t forget, “Beat The Blank Sales Page” worksheet is free and up for grabs right over here…”**** If your headline fails to get the attention of your target market, then potential customers aren’t going to read your advert, or your sales page, your newsletter or your blog. But most people get fixated on the “getting […]
Sales Page Freebie # 1 How To Beat Your Blank Sales Page
So, if you saw the blog the other day you’ll know I’m giving away a chunk of free copywriting resources to help you get started and get writing your sales page. Well today you can get your paws on my first freebie which is a pdf report called: Beat The Blank Sales Page And Start […]
5 Copywriting Gems From Watching Trash TV
I don’t watch TV. Not because I don’t like it but because I love it. It sucks me in. Particularly Trashy TV shows. Trash TV is pure brilliance especially when it comes to persuading their audience to tune in, stay tuned in, tell their friends and come back again. Because TV gives fans exactly what […]
Is Bad Copy Hurting Your Business?
Does it fail to get the attention of your ideal client? Are visitors not taking the action you need them to do? Are people not buying? And can you hear crickets chirp? If you’re getting a good response then that’s awesome, but if the activity on your website is as vibrant as the inside of […]
How To Write Your Own Web Copy: Free Webinar Weds 27th
Writing web copy can be as easy as… It can also be a royal pain in the neck. Which is why, as I mentioned in my last post I am holding a free webinar (my first one ever!) this Wednesday April 27th It’s called: Stop Struggling! How To Write Your Own Web Copy And I’ll […]
Do You Struggle To Sell The Benefits? So Does Toyota.
Digging through a copy of Time Magazine that I bought to read on my flight from Chicago to London, I found this full page advert from Toyota. Now, being number 1 is certainly something to be proud of, but I can’t help feeling that this smacks of tongue sticking out, raspberry blowing bragging and the […]