Your website is your business shopfront and sales person all rolled into one. When your ideal customer passes by, you want to get their attention and persuade them you have what they need. Here are a few simple ways to see if your web copy is working as hard as it can to attract and […]
Drinking With Sailors, Dinner With Grandma. Should You Write Differently For Your Audience?
Last time on the blog I explained how important it is to understand the common glue that binds your perfect customers together. In this post I’m going to look at how you write to those people when you figure that out. Photo courtesy of abrao Recently I was chatting with Colleen Wainwright (aka Communicatrix) about […]
Shy? promote your business without staring at your feet
I did have a real-life example of the below, but it involved banjos, a discarded wine glass and broken eggs leading to a tent… and I really don’t want to scare you guys off, so: AWKWARD SELF-PROMOTION EXAMPLE MINUS THE BANJOS, WINE and BROKEN EGGS You’re at a networking event or a business gathering and […]
Beginners: Essential Questions for writing your “About” page
The “About” page on your website is very important. So you want to avoid common about page mistakes on your business website. If visitors like your homepage then they’re going to check out your “About” page shortly after. Why? Because people want to know WHO they’re doing business with. Whether you’re writing the copy yourself […]
Business Owners: Essential Tips for Writing Your Homepage
Previously we’ve looked at the must have pages for your first website and today we’re going to look at writing content for the most important page on your business website – your home page. The homepage is the page people visit when they type in your website address. For example you can see mine at […]
Tips to Writing a Business Leaflet That Doesn't Suck
You’re launching a new business, service, or maybe you have a recent promotion and a first-rate offer that people offline just have to know about. A key piece of content marketing material is an eye-catching, service-selling leaflet or brochure. Don’t be fooled however, into thinking that because it’s only a small leaflet or 2 page […]
Why Copyblogger's marketing is like finding "Good Vibrations" on a compilation of jingles…
My father is every pushy salesperson’s nightmare…I’ve experienced it firsthand, cringing from the next aisle as my dad verbally slays anyone trying to sell him something he doesn’t want. Growing up I learned to be suspicious of gimmicks, brightly coloured labels, and promises. As well as a love for George Jones, my father gave me […]
Article Writing Inspiration from Charles Bukowski (and My Brother)
One of the websites that influenced me to become a freelance writer at the end of last year was Lateral Action. I can’t remember how I stumbled upon the site, but found it to be a wealth of practical and inspirational advice for not just creative people, but creative professionals. The articles questioned conventional creative […]
How Country Music Makes Me A Better Copywriter
I love country music. As a kid growing up in East Yorkshire such a passion was a rarity and despite the concerns for my social development my dad kept feeding me country music till that fateful day that I started buying my own. He sat back in his armchair with a sigh of contentment; his […]
Why A Good Freelance Copywriter Is Like A Ninja And The Best Savings Account A Bank Can't Give You
Businesses that have found a great freelance copywriter to work with long term know they have something special. They understand that great copy gives a business the edge over the competition, especially when it’s written by a freakishly passionate, reliable ninja. So why are more businesses reaching out to these freelance specialists? Most Businesses Don’t […]
