HarrisonAmy Copywriting

Sales Copywriter, Consultant and Speaker

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Copywriting Basics For Your Business Homepage

April 30, 2015 by Amy Harrison 1 Comment

Your website is your business shopfront and sales person all rolled into one. When your ideal customer passes by, you want to get their attention and persuade them you have what they need. Here are a few simple ways to see if your web copy is working as hard as it can to attract and […]

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Filed Under: Copywriting Tagged With: business, Copywriting, Marketing, online business, self employed, writing

Drinking With Sailors, Dinner With Grandma. Should You Write Differently For Your Audience?

June 6, 2011 by Amy Harrison 12 Comments

Last time on the blog I explained how important it is to understand the common glue that binds your perfect customers together. In this post I’m going to look at how you write to those people when you figure that out. Photo courtesy of abrao Recently I was chatting with Colleen Wainwright (aka Communicatrix) about […]

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Filed Under: Copywriting, Landing Pages Tagged With: Copywriting, Marketing, writing

Business Owners: Essential Tips for Writing Your Homepage

March 18, 2010 by Amy Harrison 6 Comments

Previously we’ve looked at the must have pages for your first website and today we’re going to look at writing content for the most important page on your business website – your home page. The homepage is the page people visit when they type in your website address. For example you can see mine at […]

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Filed Under: Web Content Tagged With: Copywriting, Marketing, online business

Tips to Writing a Business Leaflet That Doesn't Suck

November 10, 2009 by Amy Harrison 8 Comments

You’re launching a new business, service, or maybe you have a recent promotion and a first-rate offer that people offline just have to know about. A key piece of content marketing material is an eye-catching, service-selling leaflet or brochure. Don’t be fooled however, into thinking that because it’s only a small leaflet or 2 page […]

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Filed Under: Content Marketing, Copywriting Tagged With: Copywriting, freelance, Marketing, self employed, writing

A Three Minute Introduction to Keyword Research

October 27, 2009 by Amy Harrison Leave a Comment

If you’ve ignored the phrase “keyword analysis” because it sounds like it might induce a headache or boredom at the least, you could also be ignoring a valuable opportunity to attract new customers. That doesn’t sound good. By the end of this post, (in approximately 2 minutes 50 seconds) you will be on your way […]

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Filed Under: Content Marketing, Copywriting Tagged With: business, Marketing, online business, writing

People Pleasing Paralysis

March 4, 2009 by Amy Harrison 3 Comments

At school, work and even when self-employed, you may be familiar with the “People Pleasing Paralysis”.  What has  been ingrained in you since you were young, could well be stunting the growth of your personality – and your success. We were taught to make the teacher happy, make your boss happy – even if it […]

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Filed Under: Business Blogging Tagged With: business, dare to be different, fear, freelance, Marketing, persistence, Self Confidence, self employed, self help

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