Your website is your business shopfront and sales person all rolled into one. When your ideal customer passes by, you want to get their attention and persuade them you have what they need. Here are a few simple ways to see if your web copy is working as hard as it can to attract and […]
Drinking With Sailors, Dinner With Grandma. Should You Write Differently For Your Audience?
Last time on the blog I explained how important it is to understand the common glue that binds your perfect customers together. In this post I’m going to look at how you write to those people when you figure that out. Photo courtesy of abrao Recently I was chatting with Colleen Wainwright (aka Communicatrix) about […]
Beginners: Essential Questions for writing your “About” page
The “About” page on your website is very important. So you want to avoid common about page mistakes on your business website. If visitors like your homepage then they’re going to check out your “About” page shortly after. Why? Because people want to know WHO they’re doing business with. Whether you’re writing the copy yourself […]
Tips to Writing a Business Leaflet That Doesn't Suck
You’re launching a new business, service, or maybe you have a recent promotion and a first-rate offer that people offline just have to know about. A key piece of content marketing material is an eye-catching, service-selling leaflet or brochure. Don’t be fooled however, into thinking that because it’s only a small leaflet or 2 page […]
Published in The People's Friend Story Magazine
Just a quick update to say that my short story for the People’s Friend magazine can be found in the 31st of October edition (in W H Smith’s from today I think). The title is “One of The Lads”. For anyone who catches it, I hope you enjoy!
A Three Minute Introduction to Keyword Research
If you’ve ignored the phrase “keyword analysis” because it sounds like it might induce a headache or boredom at the least, you could also be ignoring a valuable opportunity to attract new customers. That doesn’t sound good. By the end of this post, (in approximately 2 minutes 50 seconds) you will be on your way […]
Writing a New Column for Women Unlimited
A few posts back I told you that I had offered to submit articles to the fantastic new online resource for women in business: Women Unlimited. I was subtly persistent in offering to write for them as I believe this is a fantastic resource and going to be a great site for women thinking of […]
Are you and your characters passive?
Since the beginning of the year, I have been submitting one short story a week for competitions / magazine entries. Having to review so much material for submission, I began to see in some of my older work, a common trait with main characters in stories that I was unhappy with: they had a tendency […]
Kicking Out Self Doubt for Freelancers
One of the hardest aspects of working for yourself is that you are self-reliant on picking yourself up, offering encouragement and motivation even when the chips are down. The phone hasn’t rang for a couple of days, your inbox looks a little empty and your Twitter updates are falling on blind eyes. I was on […]
Persistence …and Isaac Asimov
In a second hand bookshop I stumbled upon a three book collection of Isaac Asimov’s First Orbits. It’s a collection of his early science fiction works with commentary in between each story with biographical details of how the pieces came to be with an evaluation of each work. As I began reading, it seemed like […]