Today I discovered speed networking which was happening at a local trade show here in Brighton. Basically, you are delivering your elevator speech to 7 groups of 5 people in a row. Then, someone else takes it in turns to move around the groups. It’s exhausting. 🙂 This was an excellent lesson in watching others […]
Benefits, Features and Salient Points From Guy Kawasaki
This is a short post on benefits and features because you can never have enough lessons on benefits and features. In this short video, Guy Kawasaki explains his take on features and benefits, and refers to the benefits as “salient points.” In this video he tells us: Why people get hung up on the features […]
Hot Thursday: Turning a Shaky Spot Into A Selling Point
This is the first “Hot Spot Thursday” feature spot, which means we look at something copy related that you can use in your business, but it’s not strictly a lesson like on “Magic Mondays.” Peter Ahrens is a photographer from Australia. He’s also a member of the Harrisonamy newsletter which means he gets double magnifico […]
Get out of your head if you want copy that connects
As we whizz around in our day to day routines, thinking about our business, our promotions, our launches, our copy or our conversions, things begin to spin. Then they snowball. Our lives sure are important, and most people are constantly trying to figure out how everything in their day is a reflection on themselves. Photo […]
Are you Dr. Jekyll when chatting and Mr. Hyde when selling?
Your sales page is an extension of the conversation you’re already having with your customer, whether that’s through your newsletter, your blog, networking in person or through social media channels. However, because we’re used to seeing a certain type of sales page, we can be tempted to leave our personality behind when we’re writing our […]
How do you transform the life of your customer?
Here’s a short video that might help you realise just how valuable you are to your customer. When you think about the transformation your customer has once you’re through with them it can reveal a lot of hidden value that you didn’t know you offered. That can then be included in your copy simply by […]
Want to be more compelling? 20 questions to an “A-ha!” copywriting moment
I love it when my coaching clients get “A-ha!” moments. Those moments that make them realise who their audience is, or what hidden benefit their offer had that they didn’t know before, or even why one promotion worked so well, but another one just didn’t hit the mark. If you want to try having your […]
Are your bullet points hitting the target?
Bullet points give your copy the punchy feel of an engaging speech. They’re great for emphasis They draw your attention to them They make your message stand out They’re also very easy on the eye, not unlike Sergeant Phil Esterhaus from Hill Street Blues When you’re first learning how to engage with your audience you’ll […]
When to forget about the benefits of your product
This video blog is about when to stop thinking about the benefits of your offer, because you might be promising the best thing since sliced bread, but without showing how you’re going to achieve this, your customers aren’t going to believe you. When you start writing your sales letter, forget the benefits for a moment, […]
Are you confusing customers with your sales page (before they even read it)?
Here’s a quick video aout thinking where your customers are coming from before they reach your sales page. It’s a common mistake that can put people off buying even if you have an audience that loves you! Enjoy the weekend, and forgive my rogueish eyebrow – I have no idea why it keeps popping up […]