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When to forget about the benefits of your product

December 20, 2010 by Amy Harrison 1 Comment

This video blog is about when to stop thinking about the benefits of your offer, because you might be promising the best thing since sliced bread, but without showing how you’re going to achieve this, your customers aren’t going to believe you.

When you start writing your sales letter, forget the benefits for a moment, and focus on the details.

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Filed Under: Copywriting, Landing Pages, Sales psychology

About Amy Harrison

I am a copywriter, content-trainer, speaker and filmmaker teaching businesses how to avoid drab business content and write copy customers love to read. You can also find me hanging out and sharing content over on Google+.

Trackbacks

  1. Benefits, Features and Salient Points From Guy Kawasaki | HarrisonAmy says:
    April 4, 2011 at 4:10 pm

    […] summary of features, results and benefits is as […]

    Reply

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