This video blog is about when to stop thinking about the benefits of your offer, because you might be promising the best thing since sliced bread, but without showing how you’re going to achieve this, your customers aren’t going to believe you. When you start writing your sales letter, forget the benefits for a moment, […]
Are you confusing customers with your sales page (before they even read it)?
Here’s a quick video aout thinking where your customers are coming from before they reach your sales page. It’s a common mistake that can put people off buying even if you have an audience that loves you! Enjoy the weekend, and forgive my rogueish eyebrow – I have no idea why it keeps popping up […]
3 quick ways to write about the price
Does asking for money make you uncomfortable? When you’re writing a sales letter do you wish you could just talk about why you know your customer will love your product without ever telling them how much it was? If you’re finding yourself stuck on how to bring up the price, and convince your customer that […]
3 quick tips to soothe objections
It is much easier for a customer to look for reasons to not take action, than to be convinced that your product or service is exactly what they need and make them part with cash. We love the path of least resistance, (which is why you should always make it easy for your customer to […]
How to write your way out of modesty
Last weekend I headed off up to London to take part in Speak Shoot and Sell by Carrie Wilkerson and Paul Evans, and then at the weekend I was speaking at Carrie’s BOSS UK event about getting your sales letter done. In 4 days I met a wide variety of people with different skills, businesses […]
Copywriting mind melds to make people buy
This week I wanted to share with you some simple psychological techniques that are commonly used in copywriting to keep people reading and spice up the persuasion in your content. Whilst these techniques are based on how your customer’s mind works, they’re not to be used to lie or deceive, that’s a big no no […]
Sales Copy: The *Until Now* credibility technique
If you want to make it more compelling for your customer to choose your service or product, show them: Why they haven’t been able to solve their problem before you showed up It’s a subtle but effective technique which adds credibility to your product or service and responds to this possible objections from your customer: […]
3 ways to write headlines without the headache
I don’t think copywriters will ever tire of talking about the headline. That cheeky little crown on your sales letter is so important that it’s worth putting some effort into writing one that catches your audience’s attention and makes them want to read more. But as important as it is, you don’t have to hire […]
How to Start A Sales Letter: Beating The Blank Page
The opening of your sales letter is really just an extension of your headline. Take a look at any newspaper and the first paragraph gives you a summary of the story, whilst hinting that you should read on and find out more. For example, I’ve just grabbed a nearby magazine and flicked to an opening […]
Your checklist for sales copy that stands out
The more specific you can be in your sales copy, the more impact you’re going to make. When you’re writing copy for your own business it’s easy to overlook details that can be compelling selling points because you assume your customer already knows this. So I’ve created this checklist for you, so you can produce […]