Last weekend I headed off up to London to take part in Speak Shoot and Sell by Carrie Wilkerson and Paul Evans, and then at the weekend I was speaking at Carrie’s BOSS UK event about getting your sales letter done. In 4 days I met a wide variety of people with different skills, businesses […]
Copywriting mind melds to make people buy
This week I wanted to share with you some simple psychological techniques that are commonly used in copywriting to keep people reading and spice up the persuasion in your content. Whilst these techniques are based on how your customer’s mind works, they’re not to be used to lie or deceive, that’s a big no no […]
Sales Copy: The *Until Now* credibility technique
If you want to make it more compelling for your customer to choose your service or product, show them: Why they haven’t been able to solve their problem before you showed up It’s a subtle but effective technique which adds credibility to your product or service and responds to this possible objections from your customer: […]
3 ways to write headlines without the headache
I don’t think copywriters will ever tire of talking about the headline. That cheeky little crown on your sales letter is so important that it’s worth putting some effort into writing one that catches your audience’s attention and makes them want to read more. But as important as it is, you don’t have to hire […]
How to Start A Sales Letter: Beating The Blank Page
The opening of your sales letter is really just an extension of your headline. Take a look at any newspaper and the first paragraph gives you a summary of the story, whilst hinting that you should read on and find out more. For example, I’ve just grabbed a nearby magazine and flicked to an opening […]
Sales Copy – Get started in 30 mins
I’m trying something new today, and exposing my face and funny accent in this 3 minute video blog about getting started with your sales copy!
How to seduce your customers like Bill Murray in Groundhog Day
Good Friday afternoon folks! I’m going to be honest with you, this is a short post because it’s Friday afternoon, it’s the bank holiday weekend here in the UK and the weather is dreary so I’m in the mood to get under the duvet, put on a film and wake up in time for next […]
The 3 step copywriting guide to rubbing it better…
Okay, you took the salt and you poured it into your customer’s wound. Now you need to rub it better. After spending time making sure you paint a vivid picture or your customer’s pain, it would be easy to think that following this with: “We can solve your problem and make you feel better…” …would […]
How to Rub Copywriting Salt Into A Wound
One of the most powerful copywriting techniques used is to pour salt on your customer’s wound by painting a vivid picture of her pain. Bizarrely, this isn’t a mean thing to do. It’s part of the famous copywriting formula: Problem – Agitation – solution, and it shows your customer that you care. Once you have […]
Your checklist for sales copy that stands out
The more specific you can be in your sales copy, the more impact you’re going to make. When you’re writing copy for your own business it’s easy to overlook details that can be compelling selling points because you assume your customer already knows this. So I’ve created this checklist for you, so you can produce […]
