Trust is everything when it comes to buyer persuasion. If a potential customer doesn’t trust that you are who you say you are and can do what you say you do, their attention and purchasing intention will disappear. Unfortunately, BEING trust-worthy isn’t enough. You’ve got to communicate this effectively, particularly on your website. People make […]
How A Simple Writing Tip Can Make Customers Take Action
Copywriters use a number of different psychological techniques and triggers to convince people to take action. I want to share one of these copywriting tips with you because I know that you will only use it for good and that your customers will benefit when they are more convinced to use your service. So, Today’s […]
Are You Pushing or Persuading Your Customers?
Pushing, without persuading is not a good way to win over clients. But no pushing means nothing pushes back. The reality is that the things you desperately want are not going to just be put in your lap, no matter how great your site, product or offer. At some point you’re going to need to […]
Writing Sales Copy, The Martha Stewart Way
Baking a cake is fun. Writing sales copy, for most people, is probably less fun… Trying to get down all the important points AND make it sound engaging AND make your reader take action is tricky. And when things are tricky, fixing that leaky tap, washing the dishes or bleaching your bath tiles instead of […]
Describing Business Benefits With a Simple Party Game
When it comes to setting up a business, the Internet has smashed the realm of possibilities wide open. If you have passion and a plan you can pretty much do anything. In fact, there are a ton of people doing exactly this. So if you want to set up an online enterprise as a Fantastically […]
How To Write A Kick-Ass Product Guarantee
Whilst it doesn’t really matter WHAT your guarantee policy is, if you want to reassure your customer into buying your product, it does matter HOW you communicate your terms. Here are 3 types of product guarantees and how to write them: The full, money-back, no questions asked guarantee. Your business might use this to: Encourage […]
Build Trust By Coming Clean About The Weak Spot In your Business
You can learn a lot about the content you put on your business website from Hollywood trial movies. I know because I love them: Especially the part where the client didn’t tell the attractive and trim trial lawyer something which undermines her credibility before the jury. Witness: “I saw Harrisonamy at the late night Karaoke […]
Quick Copy Tip: Give Your Customers 3 Steps To Heaven
Hook, line and sinker Breakfast, lunch and dinner Curly, Larry and Moe There’s something catchy, convincing and captivating about things that come in threes (I’ll stop the triplets for now), and it’s a great tool to use when you want a message to stand out in your web copy or on a sales page. Having […]
Quick Copy Challenge: Connect With Your Audience in 15 Minutes
As a business owner, it can be difficult to find the time to sit down and write great articles that connect with your audience. So I’m setting you the challenge to write a great article for your audience in just 15 minutes. I’m betting you think about your business a lot. This might feel like […]
Quick Copy Tip: Emails That Get Results
Hello you, and thanks for stopping by for another Quick Copywriting Tip on this fantastic Wednesday. Copywriting techniques aren’t just useful for your business websites, sales pages and newsletters; they are ideal in creating emails to prospective clients because copywriting teaches you to write for your audience. Many people submit important requests and proposals via […]
