Baking a cake is fun. Writing sales copy, for most people, is probably less fun… Trying to get down all the important points AND make it sound engaging AND make your reader take action is tricky. And when things are tricky, fixing that leaky tap, washing the dishes or bleaching your bath tiles instead of […]
Describing Business Benefits With a Simple Party Game
When it comes to setting up a business, the Internet has smashed the realm of possibilities wide open. If you have passion and a plan you can pretty much do anything. In fact, there are a ton of people doing exactly this. So if you want to set up an online enterprise as a Fantastically […]
How To Write A Kick-Ass Product Guarantee
Whilst it doesn’t really matter WHAT your guarantee policy is, if you want to reassure your customer into buying your product, it does matter HOW you communicate your terms. Here are 3 types of product guarantees and how to write them: The full, money-back, no questions asked guarantee. Your business might use this to: Encourage […]
Copywriting Guilty Secrets
Happy Wednesday! It’s mid-week and I hope things are working out well for you and your business, if it’s not going exactly to plan stick in there, I know you can get it back on track! Later this week I’m going to be writing about money-back guarantees for your products and services. I’ll be looking […]
The 62% Garlic Bread Rule To Better Content
It’s a short one because it’s Friday and you’re thinking about the weekend. But it’s an important one. And it’s about garlic bread… According to a report that my friend told me about which I have as yet been able to verify, adding garlic bread to a meal improves the overall dining experience by 62%. […]
Quick Copywriting Tip: Don’t Get Caught Picking your Nose
Next time you watch a play or live performance, keep your eye on the background characters. See if you can spot the ones who think they can’t be seen because the lead is front and centre in mid-song. What are they doing? Are they picking their nose? Whispering to friends or checking out the behind […]
Build Trust By Coming Clean About The Weak Spot In your Business
You can learn a lot about the content you put on your business website from Hollywood trial movies. I know because I love them: Especially the part where the client didn’t tell the attractive and trim trial lawyer something which undermines her credibility before the jury. Witness: “I saw Harrisonamy at the late night Karaoke […]