Selling the benefits is one of the hardest, yet most important challenges to tackle in copywriting.
If you missed this week’s copywriting masterclass on how to sell the benefits, don’t worry.
Below you’ll find a modified version of the presentation so it should still make sense without my dulcet Yorkshire tones talking you through it. 🙂
How do you deal with benefits in your copywriting? Do you have a system for pulling them out and communicating them or rely more on intuition? I’d love to hear about it below.