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If you’ve ignored the phrase “keyword analysis” because it sounds like it might induce a headache or boredom at the least, you could also be ignoring a valuable opportunity to attract new customers.
That doesn’t sound good.
By the end of this post, (in approximately 2 minutes 50 seconds) you will be on your way to writing savvy content that attracts potential customers in just a couple of easy steps.
That sounds better, no?
What is keyword analysis?
Very simply, this is thinking about what terms or “keywords” people might search for on Internet search sites like Google, to find your business. The more content you have on your site using these words, the more likely it is that people looking for the type of product or service you offer will find your brilliant business.
How using keywords helps your content marketing strategy
The best way to promote your business is making sure that you are found by people who want what it is you do.
This is also the fundamental aspect of feeling good (almost glowy inside) about marketing.
By thinking about what your customers are looking for, and giving them information on this, you are increasing the chances of people in your target market learning about your business.
Not only will more people find your business, but when they do find you they’re going to love you for being so useful, and this kind of love often turns into loyalty leading to people yammering away to their friends about how awesome your business is and quite possibly a purchase (or several) later down the line.
You have me so far, but keep it simple your title promises me you’ll wrap this up in 3 minutes.
You’re right, we’ve got no time to waste, you have a fantastic business to run and people out there who need to find it. Let’s go!
How to use online resources like Google AdWords to pick targeted keywords.
Let’s say you offer art classes (though this site works for any kind of business or term). You can use this tool to get other suggestions of what other related keywords people are searching for.
Fill in “art classes” – as I have done
Complete the authentication box (below the green writing – it proves you’re not a robot, something that concerns many people today.)
Click on “Get Keyword Ideas”
Let’s take a look at this lovely list of keyword ideas then shall we – with particular note to the one I’ve coloured in yellow.
Here we can see that as well as people searching for “art classes”, they’re also searching for “evening art classes” , “children’s art classes”, “adult art classes”.
How do I make use of these keywords with content marketing?
If, from playing around with different keyword suggestions, you feel a lot of people are searching for “adult art classes” for example, and that is something you offer, then get typing an article for your blog, email newsletter or press release and let them know about it!
Writing an article based on keywords that pulls customers in
Writing an article based around keyword terms is not about bunging them in, in list form or creating content that reads poorly but has an incredible amount of your chosen keywords in it. For example:
“Adult art classes are great for adults wanting to learn art as adult art classes focus on teaching art to adults in their adult art classes.”
Plenty of terms about adult art classes in there, but it reads like someone is having a form of breakdown and will seriously put off your customer.
Use the keywords to talk to your customer
If someone is searching for adult art classes and evening art classes, what content can you provide that is going to be valuable to that potential customer?
How about:
“Whilst taking up an adult art class is a longstanding dream for many, some find it difficult finding the time to pursue their creative passion. However, you don’t have to put off your desire to learn more about art until you have more time, from evening art classes, early morning art classes, there are ways to find an outlet for your dream that fits into your schedule.”
You’re taking the time to sincerely answer how your art classes can benefit someone who is looking up art classes. Whilst the above copy is more closely related to sales persuasion, you could also offer articles which aren’t related to selling but are valuable to your potential customer and are more likely to keep them coming back to find out more information. For example:
- How to paint a masterpiece in 15 minutes a day
- How to set up and clear away your painting area in under 5 minutes
- Art on the go – how to never miss an opportunity to paint / draw / sketch
Play around with the keyword tool, see what you come up with and see how it influences your content marketing strategy.
Let me know how you get on!
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