Your website is your business shopfront and sales person all rolled into one. When your ideal customer passes by, you want to get their attention and persuade them you have what they need. Here are a few simple ways to see if your web copy is working as hard as it can to attract and […]
Business Owners: Essential Tips for Writing Your Homepage
Previously we’ve looked at the must have pages for your first website and today we’re going to look at writing content for the most important page on your business website – your home page. The homepage is the page people visit when they type in your website address. For example you can see mine at […]
A Three Minute Introduction to Keyword Research
If you’ve ignored the phrase “keyword analysis” because it sounds like it might induce a headache or boredom at the least, you could also be ignoring a valuable opportunity to attract new customers. That doesn’t sound good. By the end of this post, (in approximately 2 minutes 50 seconds) you will be on your way […]
Why Copyblogger's marketing is like finding "Good Vibrations" on a compilation of jingles…
My father is every pushy salesperson’s nightmare…I’ve experienced it firsthand, cringing from the next aisle as my dad verbally slays anyone trying to sell him something he doesn’t want. Growing up I learned to be suspicious of gimmicks, brightly coloured labels, and promises. As well as a love for George Jones, my father gave me […]
Why A Good Freelance Copywriter Is Like A Ninja And The Best Savings Account A Bank Can't Give You
Businesses that have found a great freelance copywriter to work with long term know they have something special. They understand that great copy gives a business the edge over the competition, especially when it’s written by a freakishly passionate, reliable ninja. So why are more businesses reaching out to these freelance specialists? Most Businesses Don’t […]
Why I Love Being A Copywriter Using The English Language
We act as a host family to language students which has been and still is a brilliant and very amusing experience for all of us. Over dinner the other night one of the students was exasperated by the number of synonyms there were in the English language for most words.It meant that learning vocabulary was […]
The 10% Baby Step to Save Time
In hard times, it’s necessary to trim the fat and make sure that you or your business are operating as effectively as possible. Most people have heard of Pareto’s 80/20 principle which states that roughly 80% of results come from 20% of the effort. Many will find it hard to conceive jump down to such […]
"Don't Try, Can't Fail"…But Nor Will You Succeed
I once knew someone whose motto was to never put himself forward for anything. He would half complete courses but never take the exam, his belief being that if they never took a test he could never “fail” at anything. He admitted his motto was “Don’t Try, Can’t Fail.” It’s an interesting philosophy and whilst […]
Jack Bauer Would Love Twitter Search – It's The Real Time Updates
Jack Bauer loves information, he knows where to find it, how to get it from people using maverick interrogation techniques, but most of all, he likes a steady stream of updates (preferably to his PDA) in “real time.” He would love Twitter search. This week I was trying to purchase tickets for the much loved […]
Funny How Time Slips Away – Making The Seconds Count
It’s Sunday, a regular Sunday, nothing out of the ordinary. I know people out there are sleeping off the night before and relaxing, so that should be okay for me right? Yet there’s something that’s making me restless, and it’s the thought that I should always be working harder and longer than I am. When […]
