Your website is your business shopfront and sales person all rolled into one. When your ideal customer passes by, you want to get their attention and persuade them you have what they need. Here are a few simple ways to see if your web copy is working as hard as it can to attract and […]
Shy? promote your business without staring at your feet
I did have a real-life example of the below, but it involved banjos, a discarded wine glass and broken eggs leading to a tent… and I really don’t want to scare you guys off, so: AWKWARD SELF-PROMOTION EXAMPLE MINUS THE BANJOS, WINE and BROKEN EGGS You’re at a networking event or a business gathering and […]
Beginners: Essential Questions for writing your “About” page
The “About” page on your website is very important. So you want to avoid common about page mistakes on your business website. If visitors like your homepage then they’re going to check out your “About” page shortly after. Why? Because people want to know WHO they’re doing business with. Whether you’re writing the copy yourself […]
Succeed: Ignore your Customers, Competition and the Cash.
This online business malarkey, it’s all about building relationships, getting influential people to respect and refer you, getting your twitter count up, and building a following who adore you and want to buy your products, right? Wrong. It’s all about you. There is excellent (and free) advice on the Internet about how to get started […]
Freelancers: Do Your Customers Secretly Wish You'd Shut Up?
Do you know what it is your customers need? Or more to the point what they want? If you’ve got a steady stream of work you might think you have this pretty well wrapped up, why else would they be coming back right? But what if you were missing out on opportunities to offer something […]
Goals Day Two: Ignoring Great Goals, Setting Dumb Ones…And How To Stop This
It’s the next belated article in the series of Goals…. (Goals)! …Always believe in your soul… Belated because as you may know, I’ve been flat hunting, working, organising a move as well as celebrating my birthday. I am however, determined to finish this series by the end of the week! This series is for anyone […]
Goals Day One: What To Do When You're Stuck On The Start Block
Article Series: Goals… (Goals)! Always Believe In Your Soul… It wouldn’t be January without a furore of goal setting. The blogosphere is alight with how to set and achieve your goals in 2010. We’re feeling enthused, excited and ready to take on the world. However, there are still plenty of obstacles out there to try […]
What The Flu? What you can learn about your business from being ill
There’s a lot of it going around… I’ve been limping along with annoying ill symptoms for about three weeks now and I’m boring myself with it. However, I learned some pretty valuable lessons about work these past few weeks which you might find useful. Whatever little infectious buddy that my body has been incubating was […]
How your competitors boost business by turning customers away
Turning customers away in a recession – insane no? Well, yes and no. Take two fictitious characters, Focused Fred and Pleasing Polly. They’ve both decided to start up their own businesses making tailored clothes. (I have no experience tailoring clothes so I may be rusty with some of the terminology – but should still work) […]
Time Management Book Recommendations
Evening guys and gals, Well I’m stuck inside with a stiff neck wearing a scarf which makes me look incredibly chic and, until I try to move and said stiff neck just makes me look clumsy. So, I figure I’ll keep this post short and sweet. It works for me and it’s probably good for […]
