HarrisonAmy Copywriting

Sales Copywriter, Consultant and Speaker

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Copywriting Basics For Your Business Homepage

April 30, 2015 by Amy Harrison 1 Comment

Your website is your business shopfront and sales person all rolled into one. When your ideal customer passes by, you want to get their attention and persuade them you have what they need. Here are a few simple ways to see if your web copy is working as hard as it can to attract and […]

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Filed Under: Copywriting Tagged With: business, Copywriting, Marketing, online business, self employed, writing

Shy? promote your business without staring at your feet

May 10, 2010 by Amy Harrison 3 Comments

I did have a real-life example of the below, but it involved banjos, a discarded wine glass and broken eggs leading to a tent… and I really don’t want to scare you guys off, so: AWKWARD SELF-PROMOTION EXAMPLE MINUS THE BANJOS, WINE and BROKEN EGGS You’re at a networking event or a business gathering and […]

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Filed Under: Copywriting Tagged With: business, Copywriting, networking, persistence, Self Confidence

Beginners: Essential Questions for writing your “About” page

May 9, 2010 by Amy Harrison 6 Comments

The “About” page on your website is very important. So you want to avoid common about page mistakes on your business website. If visitors like your homepage then they’re going to check out your “About” page shortly after. Why? Because people want to know WHO they’re doing business with. Whether you’re writing the copy yourself […]

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Filed Under: Content Marketing, Copywriting Tagged With: business, Copywriting, writing

Succeed: Ignore your Customers, Competition and the Cash.

March 17, 2010 by Amy Harrison 11 Comments

This online business malarkey, it’s all about building relationships, getting influential people to respect and refer you, getting your twitter count up, and building a following who adore you and want to buy your products, right? Wrong. It’s all about you. There is excellent (and free) advice on the Internet about how to get started […]

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Filed Under: Business Blogging, Content Marketing Tagged With: business, dare to be different, fear, Self Confidence, self help

Freelancers: Do Your Customers Secretly Wish You'd Shut Up?

March 2, 2010 by Amy Harrison Leave a Comment

Do you know what it is your customers need? Or more to the point what they want? If you’ve got a steady stream of work you might think you have this pretty well wrapped up, why else would they be coming back right? But what if you were missing out on opportunities to offer something […]

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Filed Under: Business Blogging Tagged With: business, creativity

Goals Day Two: Ignoring Great Goals, Setting Dumb Ones…And How To Stop This

January 27, 2010 by Amy Harrison 2 Comments

It’s the next belated article in the series of Goals…. (Goals)! …Always believe in your soul… Belated because as you may know, I’ve been flat hunting, working, organising a move as well as celebrating my birthday.  I am however, determined to finish this series by the end of the week! This series is for anyone […]

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Filed Under: Business Blogging, Content Marketing Tagged With: business, freelance, persistence, self help

Goals Day One: What To Do When You're Stuck On The Start Block

January 18, 2010 by Amy Harrison 4 Comments

Article Series: Goals… (Goals)! Always Believe In Your Soul… It wouldn’t be January without a furore of goal setting. The blogosphere is alight with how to set and achieve your goals in 2010. We’re feeling enthused, excited and ready to take on the world. However, there are still plenty of obstacles out there to try […]

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Filed Under: Business Blogging, Content Marketing Tagged With: business, dare to be different, fear, persistence, Self Confidence, self help

What The Flu? What you can learn about your business from being ill

November 6, 2009 by Amy Harrison 6 Comments

There’s a lot of it going around… I’ve been limping along with annoying ill symptoms for about three weeks now and I’m boring myself with it. However, I learned some pretty valuable lessons about work these past few weeks which you might find useful. Whatever little infectious buddy that my body has been incubating was […]

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Filed Under: Business Blogging, Content Marketing Tagged With: business, dolly parton

How your competitors boost business by turning customers away

October 30, 2009 by Amy Harrison 3 Comments

Turning customers away in a recession – insane no? Well, yes and no. Take two fictitious characters, Focused Fred and Pleasing Polly. They’ve both decided to start up their own businesses making tailored clothes. (I have no experience tailoring clothes so I may be rusty with some of the terminology – but should still work) […]

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Filed Under: Business Blogging, Content Marketing Tagged With: business, creativity, dare to be different, fear, freelance, persistence, Self Confidence, self employed, self help

Time Management Book Recommendations

October 29, 2009 by Amy Harrison Leave a Comment

Evening guys and gals, Well  I’m stuck inside with a stiff neck wearing a scarf which makes me look incredibly chic and, until I try to move and said stiff neck just makes me look clumsy. So, I figure I’ll keep this post short and sweet. It works for me and it’s probably good for […]

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Filed Under: Business Blogging, Content Marketing Tagged With: business, mentors, persistence, time management

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