Crazy busy here at AmyHQ with new clients, workshop preparations and trying to work from the park to take advantage of the sun. Don’t worry though, there are more free copywriting and content marketing resources and AmyTV episodes going live shortly. Next week I’ve been asked to do a webinar for FullQuota content marketing, about […]
10 Ways to Build Trust in a Sales Page
You’re a trustworthy expert right? Of course you are, I know that, and you know that, but when writing sales copy it’s easy to take for granted that your readers should trust you. Even if you’re marketing to an audience that knows you, it helps to have a checklist of trust-builders you can use. So […]
5 Things You Must Do When Asking Anyone To Review Your Sales Page
You’ve got a product that will set your customer’s world alight. You love it, previous customers have loved it and you want to reach more people. So you sit down to write a sales page to let new people know all about the benefits of your offer. It’s not easy because you’re trying to fit […]
Direct Mail Copywriting Case Study: Selling Racing Tips
Yesterday I received a direct mail package. I don’t know how the mailer got my address because the offer is to buy horse-racing tips and I can’t remember the last time I visited a track. Because I’m not the target market, my instinct was to bin the mailer. I’ve written previous copywriting case studies on […]
CMS! Ep 8: How to Start Your Content Marketing
Already in this series of Content Marketing… Stripped! We’ve looked at creating a customer profile, choosing topics for starter content, choosing the right tone of voice and setting content marketing goals. This is all good and well but there’s such a thing as too much planning. As you can see in this week’s episode: Why […]
10 Twitter Headline Styles Readers Love to Click
Every now and then you’re just not in the mood to master copywriting principles, you just need something you can swipe quick and use in your own copy. I hear ya. So this morning I did some research (aka hanging out on Twitter) to grab a sample of headline styles that use different copywriting techniques […]
Content Marketing Tips from 2 Unusual Beer and Whiskey Booklets
So last weekend I popped into one of my favourite pubs in Brighton, The Great Eastern, a pub we used to play in the old Bluegrass Band. With Brighton having one of the highest pubs-to-people ratio, it’s a lot of work to stay competitive. I love how this place uses content marketing to promote and sell […]
CMS! Ep7: How to Set Simple Content Marketing Goals
Welcome to this week’s episode of Content Marketing… Stripped! In it we consider how important it is to get the right balance when setting your content marketing goals. Too much detail can be overwhelming, and not enough can be just as bad. To see the extremes of these, watch the episode below: Why are you […]
20 Phrases for Building Suspense into Your Sales Pages
When you’re writing a sales page, obviously you need to sell the benefits, build credibility and make an irresistible offer. But if you don’t know how to keep someone reading once you’ve hooked your reader in, all that work is wasted. When you’re writing sales copy, your aim is to keep people glued to the page. […]
Free Mini-Workshop in Writing Web Content (Instant Access)
Writing web content can be a real pain. Recently I was looking through content marketing materials I’d uncovered from a content audit. I found a recent presentation from some corporate training I’d delivered on web content. Click below to view the presentation: I gave the presentation a virtual dusting off, kept the structure and updated the content […]