A few weeks ago I was up in Liverpool visiting family for the weekend. In the hotel was a free magazine I’d not heard of before but was pretty easy to read. The content was light and aimed at women over 40 I’d guess. At the back however, my attention was captured by a wonderful […]
How to set up a simple email split test in Aweber
Okay, on the blog this week we have a 5 minute laser tutorial on how to set up an email split test in Aweber. A Fast Copy Friday reader asked me to explain how you could set up an email split test, so I thought I would do a practical test to my own readers, […]
The silent gossip that kills your business. Are you at risk?
I was recently thinking about people telling their business story through their web copy when I came across an article tweeted by the lovely Mr. Ian Aspin about how many people had speculated about the Apple Logo and its origins. People started a story that it was about a brilliant mathematician Alan Turing who committed […]
Samantha Brick Is Hated For Her Lazy Writing, Not Her Looks.
For anyone unfamiliar with the story, recently Samantha Brick, who self-titles herself as a journalist and writer, came under the wrath of the internet when she wrote a piece for the Daily Mail titled: “Why women hate me for being beautiful.” Since its release Samantha has faced vitriolic criticism from people who have found her […]
5 Ways To Simple, Fast Lede Lines
Alright – first of all I apologise for this video. I did some editing. Only, the software I use has “fade” as the default setting on all transitions. This I did not know. As a result, some of the transitions overlap. In fact I’ll be honest and say that with some of them, it has […]
The Death Of The USP (And What Is Replacing It)
Just off the coast of Cancun, Mexico sunk deep beneath the water sits a man, perfectly still, watching television with a plate of burger and fries on his knee. Sculpted from coral-friendly pH-neutral marine concrete, the idea of underwater sculptures that encourage habitation and growth of corals and marine life is certainly unique. Unsurprisingly, the […]
How To Ask For Testimonials
What’s one of the best ways to prove to new people you are a credible expert? Endorsements from other. Which is what we’re looking at in this Q and A video – this time with natural light and with me getting off my behind to stand up and answer it. This week’s question was from […]
Why Fake Experts Are Killing Your Business (And What To Do About It)
Okay, this needs to be said: We are drowning in a sea of “experts”. With anyone able to call themselves an expert, it’s given rise to the hack job, the wannabe and the self-titled “gurus” who offer shoddy service. “Not me” I hear you say (and I believe you, you’re a Harrisonamy reader […]
How To Create A Simple Tagline
Okay, so in last week’s Fast Copy Friday I asked you if you had any copywriting questions that you’d like me to answer, and you did, and I made a video and then answered a couple more in the blog post. Forgive the video – I was meant to record it with natural light this […]
Harrisonamy Reviews: Engagement From Scratch by Danny Iny. Win A Free Copy.
If you write a blog for your business, or have a newsletter then you probably want to be popular with your audience. It’s unlikely that you would publish content, or do your email marketing hoping to cause as much annoyance to your reader as stubbing their little toe. Instead you want to inspire them, make […]