Hello! Since writing about Mark McGuinness’s free eBook over at Lateral Action, I’ve been asked about my experience of his Creative Entrepreneur RoadMap course that he created with Brian Clark and Tony Clark of Copyblogger. Click here if you want to read my review of the course from taking it the first time round (and […]
Freedom, Money, Time. New Free Ebook From Lateral Action
If you’re on my newsletter list (what do you mean you’re not on there? You’re missing out!) you’ll already know about the latest free eBook from Mark McGuinness over at Lateral Action. Mark is a poet, business coach and creative entrepreneur. He is one of the few people I know who actually has that balance […]
How do you transform the life of your customer?
Here’s a short video that might help you realise just how valuable you are to your customer. When you think about the transformation your customer has once you’re through with them it can reveal a lot of hidden value that you didn’t know you offered. That can then be included in your copy simply by […]
Want to be more compelling? 20 questions to an “A-ha!” copywriting moment
I love it when my coaching clients get “A-ha!” moments. Those moments that make them realise who their audience is, or what hidden benefit their offer had that they didn’t know before, or even why one promotion worked so well, but another one just didn’t hit the mark. If you want to try having your […]
Are your bullet points hitting the target?
Bullet points give your copy the punchy feel of an engaging speech. They’re great for emphasis They draw your attention to them They make your message stand out They’re also very easy on the eye, not unlike Sergeant Phil Esterhaus from Hill Street Blues When you’re first learning how to engage with your audience you’ll […]
You are not an island: People you need to know to succeed in business
Happy New Year to you! I hope your New Year is getting off to a grand start, but if it isn’t, don’t worry. This time last year I was living at the bottom of a friend’s garden with no clue what my next move was going to be. I wasn’t enjoying my work, had very […]
When to forget about the benefits of your product
This video blog is about when to stop thinking about the benefits of your offer, because you might be promising the best thing since sliced bread, but without showing how you’re going to achieve this, your customers aren’t going to believe you. When you start writing your sales letter, forget the benefits for a moment, […]
How one simple change can make your web copy more charming
This post is about one of the easiest changes you can make in your copy to suddenly make it more charming and engaging to your audience. It is also a note of appreciation to my mum who is wonderful, mischievous and a lover of gin and tonic. My mum is a people’s person. She has […]
Are you being a terrible shop assistant to your customers?
It’s that time of year when the shops fill up with people looking to find gifts for their friends and loved ones, which means it’s a testing time for shop assistants. They have to deal with stressed parents, tired children and the dreaded possibility that a sought after gift is out of stock or won’t […]
Are you confusing customers with your sales page (before they even read it)?
Here’s a quick video aout thinking where your customers are coming from before they reach your sales page. It’s a common mistake that can put people off buying even if you have an audience that loves you! Enjoy the weekend, and forgive my rogueish eyebrow – I have no idea why it keeps popping up […]