Last night I had a dream that woke me up at around 3:30 am with my heart pounding and gripped by fear. It feels strange writing this down but it wasn’t’ a typical nightmare of zombies, or killers, it felt much more profound and prophetic and that’s why I wanted to capture it. I’d love […]
3 quick ways to write about the price
Does asking for money make you uncomfortable? When you’re writing a sales letter do you wish you could just talk about why you know your customer will love your product without ever telling them how much it was? If you’re finding yourself stuck on how to bring up the price, and convince your customer that […]
Harrisonamy Copywriting is 2 years old today
2 years ago today I left my job to set up Harrisonamy Copywriting and work for myself. I know that I’ve broken a copywriting rule by talking about me in the first sentence and I hope you’ll forgive me. 🙂 So, my business is officially a toddler and I’ve definitely been watching it wobble and […]
3 quick tips to soothe objections
It is much easier for a customer to look for reasons to not take action, than to be convinced that your product or service is exactly what they need and make them part with cash. We love the path of least resistance, (which is why you should always make it easy for your customer to […]
Are you asking, or hoping someone will notice?
The other day at the train station I saw a young lady in a queue to buy a ticket at the machine. She was the 4th in line and kept huffing, tutting, sighing, and looking at the clock, then looking at her watch and then looking at the platform. Now, from writing that down we […]
How to write your way out of modesty
Last weekend I headed off up to London to take part in Speak Shoot and Sell by Carrie Wilkerson and Paul Evans, and then at the weekend I was speaking at Carrie’s BOSS UK event about getting your sales letter done. In 4 days I met a wide variety of people with different skills, businesses […]
Do you really know your product? Take the TV shopping channel test…
Spend a few moments watching any of the TV shopping channels, and you’ll see the difference between those presenters who know a lot about their products, and those that don’t. It’s the difference between… “Sign up today for the zip up bootie slipper and enjoy its paisley pattern. You’ll be the envy of all your […]
Join me and The Barefoot Executive in London
Hi! So, you know how sometimes you can have an a-ha! moment in your life? A moment where you make a decision to go for something and the rewards are far more than you expected? Earlier this year I had a couple of moments like that in my business, but by far the biggest a-ha! […]
Copywriting mind melds to make people buy
This week I wanted to share with you some simple psychological techniques that are commonly used in copywriting to keep people reading and spice up the persuasion in your content. Whilst these techniques are based on how your customer’s mind works, they’re not to be used to lie or deceive, that’s a big no no […]
Sales Copy: The *Until Now* credibility technique
If you want to make it more compelling for your customer to choose your service or product, show them: Why they haven’t been able to solve their problem before you showed up It’s a subtle but effective technique which adds credibility to your product or service and responds to this possible objections from your customer: […]