Businesses that have found a great freelance copywriter to work with long term know they have something special. They understand that great copy gives a business the edge over the competition, especially when it’s written by a freakishly passionate, reliable ninja. So why are more businesses reaching out to these freelance specialists? Most Businesses Don’t […]
Why I Love Being A Copywriter Using The English Language
We act as a host family to language students which has been and still is a brilliant and very amusing experience for all of us. Over dinner the other night one of the students was exasperated by the number of synonyms there were in the English language for most words.It meant that learning vocabulary was […]
What's The Worst Thing That Could Happen (If You Try To Be Yourself?)
I’ve just returned from having lunch with a friend who is training to be a life coach. We’ve known each other over 10 years and we always laugh whether we’re lunching, coffee-ing or out drinking. I love our chats of late which are usually about self improvement and making fools of ourselves. Interestingly we were […]
Don’t Worry About Being Original – Just Be Authentic
In any creative field there is the temptation to put a value on ingenuity and originality above everything else. If you are writing for a creative agency or produce marketing pieces for clients or are just writing your own work to be marketed and publicised there is always the doubt in the back of your […]
Easter – Regroup and Refocus Your Thoughts
As the chill of the last three months begins to thaw, it is a great time to take the tentative steps out of the cave where you have been hibernating, blink into the sunshine (if you’re lucky enough to have sunshine) and think “Okay…now what?” You may not have been sleeping in a cave for […]
The 10% Baby Step to Save Time
In hard times, it’s necessary to trim the fat and make sure that you or your business are operating as effectively as possible. Most people have heard of Pareto’s 80/20 principle which states that roughly 80% of results come from 20% of the effort. Many will find it hard to conceive jump down to such […]
Are You Heading Towards Your End Goal?
If we had to take a trip to New York, we could probably do it. Money aside, the physical action of getting ourselves from one place to another is relatively straight forward to most people. We would need to get ourselves to the airport, get on a flight to New York and there we would […]
How To Break The Glass Ceiling? Build Your Own House
I was lucky enough to hear the entrepreneur Julie Meyer speak this week at the Women Unlimited Create your Future Conference and as I scribbled notes (definitely a Dictaphone job next time) something she said made me stop and think. Julie explained how she had never liked the term “breaking through the glass ceiling” as […]
Website Design
I now have Photoshop so will be working on the site design in the coming weeks and licking it into shape (hopefully). I also want to add more service packages to make it easier for clients to choose!
"Don't Try, Can't Fail"…But Nor Will You Succeed
I once knew someone whose motto was to never put himself forward for anything. He would half complete courses but never take the exam, his belief being that if they never took a test he could never “fail” at anything. He admitted his motto was “Don’t Try, Can’t Fail.” It’s an interesting philosophy and whilst […]