(Looking for the super duper copywriting giveaway? You want this post my dear.) Have you ever struggled to hit the keys and type the words for your blog post, or leaflet or guest post? Maybe your posting schedule has become a little lack-lustre or that sales page is lying under a stack of info products […]
The Shreddies Secret To Sucky Advertising – Do You Do This?
Yesterday I was eating cereal at my friends’ place because I had once again over-stayed, slept in their cellar, eaten their cheese and crackers and emerged in the morning somewhat hungry to drink their coffee (I’m an excellent guest). It was too early to eat their “best-overs” (best leftovers in Brighton) so I was standing […]
How To Be Yourself Online – Free Download
Yesterday I had the pleasure of teaching a workshop in Midkent College about How to Be Yourself Online and why (if it is) important to have an online personality. It was refreshing to work with the students and the lively discussions threw up many points which I think are applicable to anyone online, whether you […]
How To Repurpose Content (Video)
Hello! If you’ve ever been stuck for an idea for a blog post, special report or an eBook, it’s doesn’t mean you’ve ran out of ideas, you probably just need a little help recycling some of your “golden oldies.” This quick video shows you a couple of simple ways to repurpose previous content into a […]
How to write like an expert
You might already know that writing quality articles and content for your website is sure and steady path to becoming an “expert” in your audience’s eyes. One way that you can do this, and it works no matter what industry you’re in, is to take a process that you do and explain how and why […]
What if finding compelling words for your copy was easy?
Have you ever tried to beat a blank page when you’re writing copy for your business? Or struggled to come up with a better word to describe your business other than “great.” If so, drop by on Thursday 16th September when I’ll finally be making available… The Copywriting Phrase-Book 501 shortcuts to compelling copy I’ve […]
A short survival guide to buffets and content marketing
One of my favourite dining experiences is a good buffet. It’s also my most stressful. There’s too much choice. Too many promises of mouth watering experiences that I won’t want to miss out on. With the added pressure of not physically being able to eat everything and plenty of other people vying for the same […]
Quick Copy Tip: Leave A Trail For Your Customers
Happy Monday you awesome person you, I’ll keep this short and sweet as you’ve probably got a million and one things to do this week and are probably buzzing with ideas. Here’s a really simple copywriting tip to keep your readers coming back to you and can be used easily in any blog post, article […]
What Can You Actually Change?
What can you actually change right now? We can spend an awful lot of time and energy on the things we wish we could change: The weather Politics Crap TV That difficult client That frustrating friend Most of those things are out of our control, and if you’re desperate to try and change someone to […]
Beginners: Essential Questions for writing your “About” page
The “About” page on your website is very important. So you want to avoid common about page mistakes on your business website. If visitors like your homepage then they’re going to check out your “About” page shortly after. Why? Because people want to know WHO they’re doing business with. Whether you’re writing the copy yourself […]