Benefits. You hear a lot about them in content-marketing and copywriting. Sell the benefits, not the features, make your benefits compelling, make sure your copy is loaded up with benefits. We get it. Benefits are important. But what the heck ARE benefits, and HOW do you actually include them in your copy? I’m glad you […]
Copywriting Lessons from 2 Luxury Travel Adverts: Which One Wins?
So, flipping through my National Geographic the other day I see 2 full-page travel adverts. One for a cruise, one for a rail journey. It’s not the first time I’ve used the magazine for examples of compelling copywriting. The cruise is around £1,000 and the rail journey nearer £2,000 so not low-budget travel options. A […]
The Most Exciting Notebook in the World: Impossible Copywriting?
“Does sales copy always have to be so hypey? Does everything have to be so life-changing? Even a notebook?” This question came through recently on a webinar for improving sales copy. It’s a valid point. People say they are sick of seeing long sales pages, or highlighter pens in adverts or long lists of bullets […]
3 Copywriting Lessons from 10-yr-olds Selling Beatlemania
A good friend of mine is teacher to a class of rambunctious 10 year olds. I was really tickled to learn that this term they are focusing on persuasive writing. Which, as we know, is the essence of all copywriting. I was even more impressed when my friend told me how the children had responded […]
Answers To Copywriting Headaches From TweetChat Event!
Well hello there you! I always love it when someone asks me to get involved in sharing my knowledge. Call it my altruistic nature, or call it ego (they always ask you for a headshot 🙂 ) but I like being part of “live” teaching events and this Internet thing is so dang clever you […]
Get out of your head if you want copy that connects
As we whizz around in our day to day routines, thinking about our business, our promotions, our launches, our copy or our conversions, things begin to spin. Then they snowball. Our lives sure are important, and most people are constantly trying to figure out how everything in their day is a reflection on themselves. Photo […]
When to forget about the benefits of your product
This video blog is about when to stop thinking about the benefits of your offer, because you might be promising the best thing since sliced bread, but without showing how you’re going to achieve this, your customers aren’t going to believe you. When you start writing your sales letter, forget the benefits for a moment, […]
Are you confusing customers with your sales page (before they even read it)?
Here’s a quick video aout thinking where your customers are coming from before they reach your sales page. It’s a common mistake that can put people off buying even if you have an audience that loves you! Enjoy the weekend, and forgive my rogueish eyebrow – I have no idea why it keeps popping up […]
3 quick ways to write about the price
Does asking for money make you uncomfortable? When you’re writing a sales letter do you wish you could just talk about why you know your customer will love your product without ever telling them how much it was? If you’re finding yourself stuck on how to bring up the price, and convince your customer that […]
3 quick tips to soothe objections
It is much easier for a customer to look for reasons to not take action, than to be convinced that your product or service is exactly what they need and make them part with cash. We love the path of least resistance, (which is why you should always make it easy for your customer to […]