Last time on the blog I explained how important it is to understand the common glue that binds your perfect customers together. In this post I’m going to look at how you write to those people when you figure that out. Photo courtesy of abrao Recently I was chatting with Colleen Wainwright (aka Communicatrix) about […]
Stupid Demographics. How to Write To Customers When They Drive Different Cars
Car photo by Luntzer First rule of any kind of marketing or copywriting is: Know your target market And this is good advice. When you know who you want as a customer, you have a better chance of finding them and impressing them with your wizardry and expertise. If you don’t know who your customer […]
Sales Page In A Weekend Home Study Course Available Till Friday
Super short one today people. Missed the Sales Page Boot Camp but want in on the home study course (which includes a bonus live group coaching call)? No problem, check out the details here. Till next time. Amy
5 Ways To Turn Your About Page Into a Hot Party Guest
What’s the first thing you do when you meet someone new at a party? Well, hopefully you spend a little time trying to get to know them. Maybe you ask them what music they like, what they do for a living, or if they’ve had a nice day that day. Is that because we’re […]
Customers Not Sold? Simple Tip To Take Away Their But
So, the Sales Page In a Weekend Boot Camp was last weekend and I had a lot of fun. It was fantastic to work with a group of business owners who want to learn how to write about what they do in a compelling and persuasive way that actually sounds like them. During the […]
Today: The Egg Cup And A Free Peek At Sales Page In A Weekend
[LCT-|-embed] Since the doors opened to the Sales Page In A Weekend Boot Camp there’s been a wonderful buzz about it. The idea of blitzing that sales page once and for all with filmed and written materials to take away (perfect if you can’t make the dates in person), really appeals to a lot of […]
Sales Page In A Weekend Boot Camp: Now Open!
Today, the doors opened to the Sales Page In A Weekend Boot Camp And it was an interesting launch. Which made some people think I was a total marketing genius. But made me feel like throwing something through a window. Last night the sales page was published and I emailed the lovely early birds to […]
Final Freebie: Your Critical Copywriting Checklist For Making Sales
Happy Friday! Well this is it, your final video and copywriting freebie. In this video I explain the 9 key things you’ll want to have in your sales page to make a compelling offer and to give your readers the confidence and security that they need to buy from you. The download is a very […]
How To Write a Sales Page Draft In Under An Hour
At this moment in time I’m quite cranky. I’ve spent half an hour wrestling with WordPress and Premise which have both conspired to make html randomly disappear which means the page to sign up to get your copywriting freebies and find out about the sales page boot camp has been going haywire. There was a […]
5 Reasons your eye-catching headline is killing conversions
***Don’t forget, “Beat The Blank Sales Page” worksheet is free and up for grabs right over here…”**** If your headline fails to get the attention of your target market, then potential customers aren’t going to read your advert, or your sales page, your newsletter or your blog. But most people get fixated on the “getting […]