Whilst it doesn’t really matter WHAT your guarantee policy is, if you want to reassure your customer into buying your product, it does matter HOW you communicate your terms. Here are 3 types of product guarantees and how to write them: The full, money-back, no questions asked guarantee. Your business might use this to: Encourage […]
Copywriting Guilty Secrets
Happy Wednesday! It’s mid-week and I hope things are working out well for you and your business, if it’s not going exactly to plan stick in there, I know you can get it back on track! Later this week I’m going to be writing about money-back guarantees for your products and services. I’ll be looking […]
The 62% Garlic Bread Rule To Better Content
It’s a short one because it’s Friday and you’re thinking about the weekend. But it’s an important one. And it’s about garlic bread… According to a report that my friend told me about which I have as yet been able to verify, adding garlic bread to a meal improves the overall dining experience by 62%. […]
Quick Copywriting Tip: Don’t Get Caught Picking your Nose
Next time you watch a play or live performance, keep your eye on the background characters. See if you can spot the ones who think they can’t be seen because the lead is front and centre in mid-song. What are they doing? Are they picking their nose? Whispering to friends or checking out the behind […]
Build Trust By Coming Clean About The Weak Spot In your Business
You can learn a lot about the content you put on your business website from Hollywood trial movies. I know because I love them: Especially the part where the client didn’t tell the attractive and trim trial lawyer something which undermines her credibility before the jury. Witness: “I saw Harrisonamy at the late night Karaoke […]
6 Simple Steps To Screw Up A Guest Post
A couple of weeks ago I spent one beautiful sunny day inside, trying to write a guest post. I love writing guest posts, but after six hours of frustration I was ready to turn to drink. I wanted to share my experience so you can avoid my exhaustion (but if you still want a glass […]
Quick Copy Tip: Give Your Customers 3 Steps To Heaven
Hook, line and sinker Breakfast, lunch and dinner Curly, Larry and Moe There’s something catchy, convincing and captivating about things that come in threes (I’ll stop the triplets for now), and it’s a great tool to use when you want a message to stand out in your web copy or on a sales page. Having […]
Quick Copy Challenge: Connect With Your Audience in 15 Minutes
As a business owner, it can be difficult to find the time to sit down and write great articles that connect with your audience. So I’m setting you the challenge to write a great article for your audience in just 15 minutes. I’m betting you think about your business a lot. This might feel like […]
Quick Copy Tip: Emails That Get Results
Hello you, and thanks for stopping by for another Quick Copywriting Tip on this fantastic Wednesday. Copywriting techniques aren’t just useful for your business websites, sales pages and newsletters; they are ideal in creating emails to prospective clients because copywriting teaches you to write for your audience. Many people submit important requests and proposals via […]
Will Creativity Build or Break your Business?
****Update! Since writing this post the sign up for the Creative Entrepreneur Course by Brian Clark and Mark McGuinness is now live. You can sign up here or read more below***** Ever feel like your creativity will hold you back from running a successful business? Perhaps you’re not organised enough, you’re too sensitive, or you’re […]