Happy Monday you awesome person you, I’ll keep this short and sweet as you’ve probably got a million and one things to do this week and are probably buzzing with ideas. Here’s a really simple copywriting tip to keep your readers coming back to you and can be used easily in any blog post, article […]
Use These Copywriting Tips When You Feel Like a Fraud
You run a business, you love what you do, heck you’re great at what you do and you’ve had customers in the past who have been more than happy with your service. But sometimes, when you’re sitting down to write a sales page, blog post or a free report you get struck by “Imposter Syndrome.” […]
Write Blockbuster Sales Copy By Watching Movies
Just like your favourite film, the most effective sales copy has to grab your audience’s attention, pull them into the story and keep them wanting more right until the very end. These 5 screenwriting techniques can help you write sales copy like a blockbuster movie: Expect A Reluctant Hero Commando In Joseph Campbell’s “The Hero […]
What Can You Actually Change?
What can you actually change right now? We can spend an awful lot of time and energy on the things we wish we could change: The weather Politics Crap TV That difficult client That frustrating friend Most of those things are out of our control, and if you’re desperate to try and change someone to […]
Queens Park Books Brighton Hiring for Website Project
Hello Brighton and Hove Web designers – I received this email which might interest you. I’m copying and pasting direct. If you’re interested, contact the person outlined below. Don’t email me about the job as I’m not involved in the hiring process at all, just thought I’d spread the word! Expression of Interest QueenSpark is […]
Improve Copywriting for your Business With a Walk To The Shops
Okay, this is a quick Monday post inspired by a walk the other day. A great way to pick up copywriting tips whilst you’re on an errand or taking a stroll in town is to really study the advertisements around you. I was walking in Brighton at the weekend and spotted a huge billboard for […]
Do You Sound Stuffy or Moody When You Write?
If you’re not used to writing web copy, it can be difficult to sound like “you.” This sounds like madness considering you’re writing it and the last time you checked, you were still you. But something strange happens when we type and we can find ourselves writing in our: Super Professional Voice Ranting Teen Voice […]
More Help On Writing Great Business Leaflets
This is a follow up to a post I wrote about writing a business leaflet that doesn’t suck. Leaflets and flyers can be useful in generating interest in your service, particularly if you have a local product or event. Recently I picked up a handful of leaflets and picked out 2 to show you examples […]
Beginners: Essential Tips For Your Business Contact Page
If you’re not careful, kittens will stop your customers from getting in touch. For they are cute and the contact page on a business website is often a cold and rather functional place. But read on and you’ll find out how to write a compelling contact page that beats any big-eyed furry feline. Normally, when […]
Shy? promote your business without staring at your feet
I did have a real-life example of the below, but it involved banjos, a discarded wine glass and broken eggs leading to a tent… and I really don’t want to scare you guys off, so: AWKWARD SELF-PROMOTION EXAMPLE MINUS THE BANJOS, WINE and BROKEN EGGS You’re at a networking event or a business gathering and […]