In this video I talk about how to tell your “Super Villain” story to make your web copy (particularly your About Page) more exciting and engaging for your audience. And, I also want to know that I’m holding a free webinar called: Stop Struggling! How To Write Your Own Web Copy It’s on April 27th […]
Fast Friday: When Words Are Important and How To Get The Best From Testimonials
For today’s Fast Friday am bringing you this little something which makes me smile 🙂 Enjoy! Just to disclose, I had that advertisment made, but if you want to find out about testimonials on this Fast Friday here’s a short video it: Enjoy and have alovely weekend!
How one simple change can make your web copy more charming
This post is about one of the easiest changes you can make in your copy to suddenly make it more charming and engaging to your audience. It is also a note of appreciation to my mum who is wonderful, mischievous and a lover of gin and tonic. My mum is a people’s person. She has […]
Are you being a terrible shop assistant to your customers?
It’s that time of year when the shops fill up with people looking to find gifts for their friends and loved ones, which means it’s a testing time for shop assistants. They have to deal with stressed parents, tired children and the dreaded possibility that a sought after gift is out of stock or won’t […]
Do you really know your product? Take the TV shopping channel test…
Spend a few moments watching any of the TV shopping channels, and you’ll see the difference between those presenters who know a lot about their products, and those that don’t. It’s the difference between… “Sign up today for the zip up bootie slipper and enjoy its paisley pattern. You’ll be the envy of all your […]
Is Your Web Copy As Useless As Potpourri?
Potpourri looks pretty, but no matter how much you’re told it makes a room deliciously fragrant, it doesn’t. After a while you realise you just have a bowl of nice-looking, dead leaves in your front room. Now, similarly, you want your business copy to look nice, BUT you also want (and need) it to WORK. […]
The 62% Garlic Bread Rule To Better Content
It’s a short one because it’s Friday and you’re thinking about the weekend. But it’s an important one. And it’s about garlic bread… According to a report that my friend told me about which I have as yet been able to verify, adding garlic bread to a meal improves the overall dining experience by 62%. […]
Do You Sound Stuffy or Moody When You Write?
If you’re not used to writing web copy, it can be difficult to sound like “you.” This sounds like madness considering you’re writing it and the last time you checked, you were still you. But something strange happens when we type and we can find ourselves writing in our: Super Professional Voice Ranting Teen Voice […]
Beginners: Essential Tips For Your Business Contact Page
If you’re not careful, kittens will stop your customers from getting in touch. For they are cute and the contact page on a business website is often a cold and rather functional place. But read on and you’ll find out how to write a compelling contact page that beats any big-eyed furry feline. Normally, when […]
Business Owners: Essential Tips for Writing Your Homepage
Previously we’ve looked at the must have pages for your first website and today we’re going to look at writing content for the most important page on your business website – your home page. The homepage is the page people visit when they type in your website address. For example you can see mine at […]