If you’ve ignored the phrase “keyword analysis” because it sounds like it might induce a headache or boredom at the least, you could also be ignoring a valuable opportunity to attract new customers. That doesn’t sound good. By the end of this post, (in approximately 2 minutes 50 seconds) you will be on your way […]
Why Copyblogger's marketing is like finding "Good Vibrations" on a compilation of jingles…
My father is every pushy salesperson’s nightmare…I’ve experienced it firsthand, cringing from the next aisle as my dad verbally slays anyone trying to sell him something he doesn’t want. Growing up I learned to be suspicious of gimmicks, brightly coloured labels, and promises. As well as a love for George Jones, my father gave me […]
Why A Good Freelance Copywriter Is Like A Ninja And The Best Savings Account A Bank Can't Give You
Businesses that have found a great freelance copywriter to work with long term know they have something special. They understand that great copy gives a business the edge over the competition, especially when it’s written by a freakishly passionate, reliable ninja. So why are more businesses reaching out to these freelance specialists? Most Businesses Don’t […]
What's The Worst Thing That Could Happen (If You Try To Be Yourself?)
I’ve just returned from having lunch with a friend who is training to be a life coach. We’ve known each other over 10 years and we always laugh whether we’re lunching, coffee-ing or out drinking. I love our chats of late which are usually about self improvement and making fools of ourselves. Interestingly we were […]
Easter – Regroup and Refocus Your Thoughts
As the chill of the last three months begins to thaw, it is a great time to take the tentative steps out of the cave where you have been hibernating, blink into the sunshine (if you’re lucky enough to have sunshine) and think “Okay…now what?” You may not have been sleeping in a cave for […]
Are You Heading Towards Your End Goal?
If we had to take a trip to New York, we could probably do it. Money aside, the physical action of getting ourselves from one place to another is relatively straight forward to most people. We would need to get ourselves to the airport, get on a flight to New York and there we would […]
How To Break The Glass Ceiling? Build Your Own House
I was lucky enough to hear the entrepreneur Julie Meyer speak this week at the Women Unlimited Create your Future Conference and as I scribbled notes (definitely a Dictaphone job next time) something she said made me stop and think. Julie explained how she had never liked the term “breaking through the glass ceiling” as […]
"Don't Try, Can't Fail"…But Nor Will You Succeed
I once knew someone whose motto was to never put himself forward for anything. He would half complete courses but never take the exam, his belief being that if they never took a test he could never “fail” at anything. He admitted his motto was “Don’t Try, Can’t Fail.” It’s an interesting philosophy and whilst […]
Jack Bauer Would Love Twitter Search – It's The Real Time Updates
Jack Bauer loves information, he knows where to find it, how to get it from people using maverick interrogation techniques, but most of all, he likes a steady stream of updates (preferably to his PDA) in “real time.” He would love Twitter search. This week I was trying to purchase tickets for the much loved […]
People Pleasing Paralysis
At school, work and even when self-employed, you may be familiar with the “People Pleasing Paralysis”. What has been ingrained in you since you were young, could well be stunting the growth of your personality – and your success. We were taught to make the teacher happy, make your boss happy – even if it […]