One of the most visited pages on your website, your About Page is where customers go to get a deeper understanding of you, your business, your ethos and what you offer. It’s also one of the hardest pieces to write. And one of the easiest places to make mistakes that drive perfect customers away. Not good. […]
5 Minute Copywriting Hack: How to Avoid the Danger of a Bad Analogy
Using a bad analogy in your marketing content is like giving a presentation while naked. People might hear the occasional point you want to make, but they’ll be massively distracted and slightly confused. Story-telling in marketing is so powerful, so it’s tempting to use an analogy in your sales copy to sell the benefits of what […]
Does Your Copywriting “Nag” Your Customer? (If So You’re Probably Being Ignored)
On a recent road trip, my good friend and I chatted jovially about our husbands. We noticed that both the fellas in our lives had a similar bugbear about us: We asked them to do the same thing again and again. Do you relate? You know what I’m talking about: “In the wash basket my lovely, not […]
Free Webinar: How to Write Persuasive Sales Pages and Landing Pages
It’s that time again for me to hold another Live Copywriting Lab. Last month we looked at your home page copy and this week we’re going to be tackling key techniques to make sales pages and landing pages more persuasive. Here’s an AmyTV to tell you all about it. The important details (like the chance […]
A 3-Step Copywriting Plan for Choosing Words that Instantly Boost the Value of Your Offer
Choosing the right words to describe what you do can make or break whether you get interest, enquiries or sales. Recently I told the following story to the smart people who are signed up to the Write With Influence newsletter list. It was inspired by last week’s Live Copywriting Lab all about writing your home […]
3 Copywriting Tips to Help Your Home Page Pass The “Sh*t, Click” Test
After 7 years without one, last week I did something pretty exciting. I bought a TV. I can’t quite remember why I stopped having a TV, it wasn’t a big statement, and with so much on-demand entertainment possibilities it has become less and less odd to people (though not to my friends who now excitedly […]
How to Write a Value-Driven Home Page With Confidence
May 27th, Free Home Page Copywriting Clinic click here to find out more As you may know, I’m on a mission to help business owners write more persuasive marketing content (and actually enjoy the process). During my research into the problems that hold people back, I came across this question time and time again: “I’m […]
5 Minute Copywriting Hack – How to Nail The Answer to: “What Do You Do and Why Should I Care?”
You’ve got 2-3 sentences (or say 60 seconds) to answer the question. Where do you start? If you’re like most business owners, this is a killer question to answer succinctly. If someone’s asked you in person you may have broken eye-contact while you try to concentrate, or given a few ums and ‘kind ofs’. If […]
Copywriting Basics For Your Business Homepage
Your website is your business shopfront and sales person all rolled into one. When your ideal customer passes by, you want to get their attention and persuade them you have what they need. Here are a few simple ways to see if your web copy is working as hard as it can to attract and […]
Marathon Marketing Content: 5 Ways to Focus When You Write Copy for the Long Haul
It’s easy to get lost or paralysed when writing marketing copy for your business long term. There are so many choices about where you should be writing and promoting your content. Do you just blog? Guest post? Use Twitter? Write posts on Linkedin? Do interviews? How-to posts? It’s easy to find enthusiasm when you start writing your […]
