After 7 years without one, last week I did something pretty exciting. I bought a TV. I can’t quite remember why I stopped having a TV, it wasn’t a big statement, and with so much on-demand entertainment possibilities it has become less and less odd to people (though not to my friends who now excitedly […]
How to Write a Value-Driven Home Page With Confidence
May 27th, Free Home Page Copywriting Clinic click here to find out more As you may know, I’m on a mission to help business owners write more persuasive marketing content (and actually enjoy the process). During my research into the problems that hold people back, I came across this question time and time again: “I’m […]
5 Minute Copywriting Hack – How to Nail The Answer to: “What Do You Do and Why Should I Care?”
You’ve got 2-3 sentences (or say 60 seconds) to answer the question. Where do you start? If you’re like most business owners, this is a killer question to answer succinctly. If someone’s asked you in person you may have broken eye-contact while you try to concentrate, or given a few ums and ‘kind ofs’. If […]
Copywriting Basics For Your Business Homepage
Your website is your business shopfront and sales person all rolled into one. When your ideal customer passes by, you want to get their attention and persuade them you have what they need. Here are a few simple ways to see if your web copy is working as hard as it can to attract and […]
How to Write Copy that Inspires (featuring a 5-foot-7 Slam Dunking Teenager)
Last time we looked at why your customer should feel a little uneasy when they read your copy, this time we’re looking at the other side of the coin: inspiration. There’s a reason books like Chicken Soup for the Soul sell millions of copies: people like to feel there is hope, and that good things […]
Cookies and Puppies Training #5: Building a Copywriting Cookie Bucket
Okay, so what is a Cookie Bucket, other than something fun to say? A Cookie Bucket is a list of specific selling points that customers love about your business. When you have this to hand while you write, it makes it easier to focus your copy on your customer’s needs and wants. It’s a […]
Cookies and Puppies Copywriting Training #4: Use a Filter to Attract the Best Customers
Earlier this week I was accused of ‘cheating’ with the title of this free training series because since cookies and puppies are adorable and irresistible, people would be interested. Which, is kind of the whole point of the free copywriting course. It’s about putting your best sales points forward to get your prospects interested in […]
Cookies and Puppies Copywriting Training #3 Use Uncomfortable Truths to Build Rock-Solid Trust
When it comes to writing persuasive marketing, there is a thin line between faith and folly. By that, I mean that while you want your customer to feel positive about your product, and to believe that it will work for them, you won’t get those results by only telling them the good things you think […]
Cookies and Puppies Copywriting Training #2: Use Envy to Illuminate Desire and Motivate Action
Jealousy is a pretty ugly emotion. It’s destructive, hurtful and can create some bitter actions that people will regret. But envy… envy is like the seductive, better looking sibling to jealousy. It still has the urge that says: Oooh, I really want that… But unlike jealousy, it doesn’t lose its cool. Instead it makes a […]
AmyTV: Using Seductive Symptoms to Write Better Copy
In the episode of AmyTV, we have a real treat as we were invited to go behind the scenes at BullSpit Marketing and watch their resident genius and founder create catchy content for her clients. The lesson is an important one. If you’re not digging deep into the symptoms of your customer’s problem or solution, […]