It’s the next belated article in the series of Goals…. (Goals)! …Always believe in your soul… Belated because as you may know, I’ve been flat hunting, working, organising a move as well as celebrating my birthday. I am however, determined to finish this series by the end of the week! This series is for anyone […]
10 Things I Learned From a Year of Freelancing
Happy National Freelancers Day! I have it on good authority that today is National Freelancers Day from The Professional Association Supporting Freelancers, Contractors and Consultants (PCG). I must confess I only stumbled upon this resource and in fact this special day at the tail end of last week, but it does sound interesting. The PCG […]
Tips to Writing a Business Leaflet That Doesn't Suck
You’re launching a new business, service, or maybe you have a recent promotion and a first-rate offer that people offline just have to know about. A key piece of content marketing material is an eye-catching, service-selling leaflet or brochure. Don’t be fooled however, into thinking that because it’s only a small leaflet or 2 page […]
How your competitors boost business by turning customers away
Turning customers away in a recession – insane no? Well, yes and no. Take two fictitious characters, Focused Fred and Pleasing Polly. They’ve both decided to start up their own businesses making tailored clothes. (I have no experience tailoring clothes so I may be rusty with some of the terminology – but should still work) […]
Celebrate BEFORE you get hit by a bus
Life is busy, particularly if you’re self employed or launching a new business. Down time can feel like wasted time and shutting off can seem impossible when there are proposals to prepare, research to do, statistics to analysis and numbers to crunch. This is a simple post to urge you to remember to take some […]
Why Copyblogger's marketing is like finding "Good Vibrations" on a compilation of jingles…
My father is every pushy salesperson’s nightmare…I’ve experienced it firsthand, cringing from the next aisle as my dad verbally slays anyone trying to sell him something he doesn’t want. Growing up I learned to be suspicious of gimmicks, brightly coloured labels, and promises. As well as a love for George Jones, my father gave me […]
Article Writing Inspiration from Charles Bukowski (and My Brother)
One of the websites that influenced me to become a freelance writer at the end of last year was Lateral Action. I can’t remember how I stumbled upon the site, but found it to be a wealth of practical and inspirational advice for not just creative people, but creative professionals. The articles questioned conventional creative […]
How To Break The Glass Ceiling? Build Your Own House
I was lucky enough to hear the entrepreneur Julie Meyer speak this week at the Women Unlimited Create your Future Conference and as I scribbled notes (definitely a Dictaphone job next time) something she said made me stop and think. Julie explained how she had never liked the term “breaking through the glass ceiling” as […]
"Don't Try, Can't Fail"…But Nor Will You Succeed
I once knew someone whose motto was to never put himself forward for anything. He would half complete courses but never take the exam, his belief being that if they never took a test he could never “fail” at anything. He admitted his motto was “Don’t Try, Can’t Fail.” It’s an interesting philosophy and whilst […]
Writing a New Column for Women Unlimited
A few posts back I told you that I had offered to submit articles to the fantastic new online resource for women in business: Women Unlimited. I was subtly persistent in offering to write for them as I believe this is a fantastic resource and going to be a great site for women thinking of […]