Your website is your business shopfront and sales person all rolled into one. When your ideal customer passes by, you want to get their attention and persuade them you have what they need. Here are a few simple ways to see if your web copy is working as hard as it can to attract and […]
10 Things I Learned From a Year of Freelancing
Happy National Freelancers Day! I have it on good authority that today is National Freelancers Day from The Professional Association Supporting Freelancers, Contractors and Consultants (PCG). I must confess I only stumbled upon this resource and in fact this special day at the tail end of last week, but it does sound interesting. The PCG […]
Tips to Writing a Business Leaflet That Doesn't Suck
You’re launching a new business, service, or maybe you have a recent promotion and a first-rate offer that people offline just have to know about. A key piece of content marketing material is an eye-catching, service-selling leaflet or brochure. Don’t be fooled however, into thinking that because it’s only a small leaflet or 2 page […]
How your competitors boost business by turning customers away
Turning customers away in a recession – insane no? Well, yes and no. Take two fictitious characters, Focused Fred and Pleasing Polly. They’ve both decided to start up their own businesses making tailored clothes. (I have no experience tailoring clothes so I may be rusty with some of the terminology – but should still work) […]
Celebrate BEFORE you get hit by a bus
Life is busy, particularly if you’re self employed or launching a new business. Down time can feel like wasted time and shutting off can seem impossible when there are proposals to prepare, research to do, statistics to analysis and numbers to crunch. This is a simple post to urge you to remember to take some […]
Why Copyblogger's marketing is like finding "Good Vibrations" on a compilation of jingles…
My father is every pushy salesperson’s nightmare…I’ve experienced it firsthand, cringing from the next aisle as my dad verbally slays anyone trying to sell him something he doesn’t want. Growing up I learned to be suspicious of gimmicks, brightly coloured labels, and promises. As well as a love for George Jones, my father gave me […]
How Country Music Makes Me A Better Copywriter
I love country music. As a kid growing up in East Yorkshire such a passion was a rarity and despite the concerns for my social development my dad kept feeding me country music till that fateful day that I started buying my own. He sat back in his armchair with a sigh of contentment; his […]
The 10% Baby Step to Save Time
In hard times, it’s necessary to trim the fat and make sure that you or your business are operating as effectively as possible. Most people have heard of Pareto’s 80/20 principle which states that roughly 80% of results come from 20% of the effort. Many will find it hard to conceive jump down to such […]
Are You Heading Towards Your End Goal?
If we had to take a trip to New York, we could probably do it. Money aside, the physical action of getting ourselves from one place to another is relatively straight forward to most people. We would need to get ourselves to the airport, get on a flight to New York and there we would […]
How To Break The Glass Ceiling? Build Your Own House
I was lucky enough to hear the entrepreneur Julie Meyer speak this week at the Women Unlimited Create your Future Conference and as I scribbled notes (definitely a Dictaphone job next time) something she said made me stop and think. Julie explained how she had never liked the term “breaking through the glass ceiling” as […]